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Corporate Portal 2012

Corporate Portal 2012. Portal Growth. What did we do Well. Portal ranking. Competition and External factors. Increased Mobile Portal & SMS Alerts by approx. 5 times (achieved +15 M Vs 4 M in 2010). Political Issues & Imbalances.

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Corporate Portal 2012

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  1. Corporate Portal 2012

  2. Portal Growth What did we do Well Portal ranking Competition and External factors • Increased Mobile Portal & SMS Alerts by approx. 5 times (achieved +15 M Vs 4 M in 2010) • Political Issues & Imbalances • Introduced Video & Audio rentals in addition to the Micro / Nano Charging • Utilizing Global deals in acquiring the best W@P portal technologies • Acquired all Music Content available in the Market • Increased no. of SMS alerts customer base & services. • Competition started to target new devices and platforms in addition to launch of Engezly & 3alsaree3 • Let 3rd parties do the Communication for SMS services. Portal visits for 2011 vs 2010 till 17th Dec What did we do wrong How to improve • Ignored Communication • Focus on new Mobile devices as Tablets • Defocus on Mobile Applications • Work on Smartphones applications on BB & IPhone in addition to the traditional phones • Not targeting new platforms and devices as Tablets • Enhance the Portal & SMS Alert platform

  3. 2012 Portal Plan Corporate Portal SelfCare Time line January February March Expected launch to E-Shop April May SelfCare Account enhancement June July August Devices compatibility September October November December

  4. 2012 Portal Plan details What did we do Well E-Shop launch SelfCare account enhancements Competition and External factors • Increased Mobile Portal & SMS Alerts by approx. 5 times (achieved +15 M Vs 4 M in 2010) • Political Issues & Imbalances • Introduced Video & Audio rentals in addition to the Micro / Nano Charging • Users will be able to manage different accounts with the same SelfCare account. • Add a social capability to the account with social media • New online channel to sell Etisalat products. • Utilizing Global deals in acquiring the best W@P portal technologies • Acquired all Music Content available in the Market • Increased no. of SMS alerts customer base & services. • Competition started to target new devices and platforms in addition to launch of Engezly & 3alsaree3 • Let 3rd parties do the Communication for SMS services. Device compatibility What did we do wrong How to improve • Ignored Communication • Focus on new Mobile devices as Tablets • Allowing easy access to corporate portal that fits different devices’ screen size. • Tabs • Mobile phones • Defocus on Mobile Applications • Work on Smartphones applications on BB & IPhone in addition to the traditional phones • Not targeting new platforms and devices as Tablets • Enhance the Portal & SMS Alert platform

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