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Virtual and augmented reality have taken off in the last decade, going from u201cvirtuallyu201d unattainable to tangibly accessible. Whether it's virtual dressing rooms or simple apps to insert your products into photos, augmented reality can be powerful for sales. It's especially useful for markets like home du00e9cor, fashion, and accessories, where people want and need to see what a product looks like in their environment.<br>
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How Do I Increase Sales With The Help Of Augmented Reality Virtual and augmented reality have taken off in the last decade, going from “virtually” unattainable to tangibly accessible. Whether it's virtual dressing rooms or simple apps to insert your products into photos, augmented reality can be powerful for sales. It's especially useful for markets like home décor, fashion, and accessories, where people want and need to see what a product looks like in their environment. This has become a more pressing need for many eCommerce retailers as shopping expands their online presence. The COVID-19 pandemic further fueled an already growing trend, with an increase of 16% to 19% in online retail in 2020 (vs. an average increase of 4% in previous years). Introducing more ways for customers to see and get an idea of your products before they buy increases conversion, improves customer satisfaction, and can even reduce returns. Why use augmented reality in e-commerce? Augmented reality enhances real experiences with digital images. A common example is AR applications. The concept is simple: the user takes a photo, usually in the app. The app then overlays anything from makeup to paint to even furniture on the photo. Brands like ASOS, L'Oréal, Saks Fifth Avenue, Sherwin Williams and others use AR applications. For example, the Sherwin-Williams app lets you take a photo of a room and then update it with different paint samples.
The L'Oréal app takes a similar approach, but with human skin, allowing visitors to "try on" makeup. Although it has a basic premise, implementing AR in your marketing strategy can help move customers along the buyer's journey and reduce returns based on products that are not what they expected. Increase Sales With The Help Of AR Removing doubts: When buying a product or service, consumers trust their emotions and their logic. They weigh the pros and cons, give clues about their emotions, and decide which item makes the most sense to them. When implementing their marketing strategies, companies find ways to convince potential consumers that their product will certainly meet their needs. If you don't, you might send them to another retailer. AR visualization capabilities help shoppers eliminate doubts about a product because they feel better about their feelings and the likelihood of solving their problem. As a result, they are more likely to understand the article. Emotional experience: The number one driving force in purchasing decisions for most people is emotions. Connecting emotionally with a product increases the likelihood that you will buy it. AI services in Frisco can heighten similar brighter emotions that connect a customer to a product and make them want to experience emotions in the future. AR creates more positive feelings about a product. By providing a great shopping experience, brands increase the likelihood that customers will want to create those experiences repeatedly. Gamification and engagement: Gamification is widely used in retail as a way to increase sales. By virtually rewarding users, apps can encourage customers to make a purchase. With Augmented reality app development company in Texas , shopping has gone from just spending money on an engaging game that makes customers associate their shopping experience with glowing emotions displayed by a certain individual. To encourage customers to use your AR app, you can hide promo codes in a 3D animation that can be activated by pointing a smartphone camera at a certain item.
Gamification is a concept that will primarily interest children and will allow their parents to make purchases without being distracted by their children. Augmented reality can help retailers drive higher engagement. Also, by allowing customers to view a product inside a package through a printed marker, offline stores can generate more sales. Improved decision-making processes: The traditional retail advantage, which allows customers to interact with an item in reality before buying it, also has its main drawbacks. The thing is, when it comes to products in a physical store, visitors cannot understand whether or not a certain item is suitable for their home when it comes to products like wallpaper, furniture, and textiles. With AI app development company in Texas , customers simply cannot be located in different places at the same time. Augmented reality can significantly help retailers improve their customers' shopping experience by allowing shoppers to virtually place items in their apartments or houses without the need to order a delivery. AR: Driving the future of retail, marketing and sales Augmented reality is set to revolutionize the way we market our products and sell them to our audience in stores and online. It's important to get ahead of the game now and start implementing solutions to innovate and stay competitive. However, AR is not only innovative. It also has practical applications that can improve the customer experience. From indoor navigation to try-before-you-buy experiences at home, AR has great potential to enhance many facets of the in-store retail experience. The technology is shaping up to be a boon for marketing and sales, not just for consumers but also for B2B applications. Leveraging these apps where it matters most for your business can give you an edge in the marketplace. If you're interested in learning more about the different applications AR can provide for your business, be sure to check out our Augmented Reality Demo Collection where we showcase the AR applications we've developed here at USM systems. If you already have a disruptive idea for an AR product, contact our AR app development team to bring it to life. Read Next:
Use Cases of AI in the Banking Sector AI use cases in ecommerce Artificial Intelligence in Pharma Industry Artificial Intelligence in Retail AR offers a new way of interacting with consumers and the world around us. USM Business Systems is a leading AR app development company in USA providing applications involving technologies such as AR or VR with huge market potential that is in the early stage of unlocking. We have excellent and knowledgeable augmented reality application developers who provide high-quality services to clients based on their needs. We are available 24 * 7 for our clients in case they need any help from us. About the Author KoteshwarReddy I am a passionate content writer and blogger who has written a number of blogs for iPhone app development . Being in the blogging world for the past 3 years, I am currently contributing tech-laden articles and blogs regularly to USM Systems. I have a competent knowledge of the latest market trends in mobile and web applications and express myself as a huge fan of technology.