70 likes | 182 Views
Allot Communications. 4G – Delivering the Promise Vin Costello – IEEE CQR. Mobile Data Tsunami. Global Mobile Broadband Connections by Technology. 1 billion mobile broadband connections by 2012. Global mobile data revenues $374 billion by 2014 >100 million LTE connection by 2014.
E N D
Allot Communications 4G – Delivering the Promise Vin Costello – IEEE CQR
Mobile Data Tsunami Global Mobile Broadband Connections by Technology 1 billion mobile broadband connections by 2012 • Global mobile data revenues $374 billion by 2014 • >100 million LTE connection by 2014 Source: Pyramid Research, Heavy Reading
Session Challenge How do we make sure that 4G is really a better customer experience?
Monetizing Mobile Data while Enhancing QoE • Application-Aware Networks • Service Intelligence • Personalized Service Plans • Policy and Charging • Analytics
Awareness is the Foundation Allot Company Confidential –2011
Usage Reports Internet Personalized Service Plans eNodeB PCRF Billing System Analytics Captive Portal Subscriber ApplicationPlans Application Usage Reports • Top-Up • Renew Pre-Paid • Upgrade Post-Paid Per-Subscriber Bandwidth Usage Count General Usage Bucket Application Specific Bucket (1 of N) (e.g. VideoStreaming) HTTP Redirect Service Plan Enforcement Boosted Data Rate
Benefits to the Customer • QoS: Higher Quality of Service • Personalization: Data plans matching network use • Flexibility: More service/plan choices