160 likes | 327 Views
1. Scaling Up Efforts to Provide More than 100 Million Water Purification Packets Every Year . Greg Allgood, PhD. Rename packets to P&G Purifier of Water. Statement of P&G Support. P&G Purifier of Water. Reverse engineered current municipal treatment process
E N D
1 Scaling Up Efforts to Provide More than 100 Million Water Purification Packets Every Year Greg Allgood, PhD
Rename packets to P&G Purifier of Water Statement of P&G Support
P&G Purifier of Water Reverse engineered current municipal treatment process Small sachet to treat 10 liters of water using coagulation, flocculation and disinfection Uses same ingredients used in municipal water treatment Calcium Hypochlorite as Disinfectant Ferric Sulfate as Coagulant
Kenyan Drinking Water Samples Dam Spring Lake Turbidity (NTU) 1850 55 37 1
EPA approved as microbiological purifier Meets WHO criteria for protective POU 7 log bacteria 4 log viruses 3 log chlorine resistant parasites Reduce heavy metals 98% arsenic Randomized controlled trials show average of 50% reduction in diarrhea Laboratory & Field Testing
Not-for-profit business conducted from P&G Sustainability Provide for emergency relief and for sustained efforts in developing countries P&G Provides Packets on Not-for-Profit Basis
Impact to Date 500 million sachets distributed 5 billion liters of water provided Estimate of more than 200 million days of diarrhea averted More than 100 partnerships
Emergency Relief • CDC monitored use of packets in Haiti and showed people used it correctly provided simple training was provided • Developed trainer of trainer video and SOP • Used for many major disasters including tsunami, earthquakes, floods, cholera outbreaks
Integration into HIV/AIDS, Nutrition, School, and WASH Programs • Clinically effective • Absorption of ARVs and improvement in nutritional status • Incentive to go to clinic • Cost-effective • 40x less expensive than ARV or nutrition therapy • Better overall outcomes • Increased school attendance and adoption of hygiene/sanitation practices
Malnourished children are susceptible to opportunistic infections Cost effective at 40x less/day than ready to eat food CARE Ethiopia incorporated P&G packets into program for malnourished children and found less diarrhea and trend for reduced time on therapy Keep a Child Alive providing P&G packets with nutrition for PLWA Provided more than 30 million packets each for East & West Africa famine relief Integration with Nutrition Programs
Build Awareness to Help Address Global Water Crisis Little awareness that diarrhea kills more children than HIV/AIDS and malaria combined P&G is using our marketing expertise to raise awareness
P&G CEO Bob McDonald and President Clinton announced new goal to save one life every hour by providing 2 billion liters of clean water every year by 2020 Leverage marketing assets to build awareness of global clean water crisis Build new plant in Singapore to provide capacity Scale-up by entering new countries and expanding current programs of integration “Save One Life Every Hour” Commitment Announced at Clinton Global Initiative
Smoke Alarm with Smokey Robinson 400 million impressions 80 million people signed up at Smokealarm.org BrandSaver reached 55 Million households each year for 5 years Next in March 2013 Facebook: 1 Like=1Day Awareness Raising Efforts