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COMPANY

COMPANY. Bob Glick 1980. Delivering affordable fashion. Operates more than 400 stores in two dozen stat es. Winter with . Increase awareness of Dots located by Hwy 192 Kissimmee Increase sales of the new winter fashion collection by 10% Give back to the community Gain new loyal customers

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COMPANY

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  1. COMPANY Bob Glick 1980 Delivering affordable fashion Operates more than 400 stores in two dozen states

  2. Winter with

  3. Increase awareness of Dots located by Hwy 192 Kissimmee • Increase sales of the new winter fashion collection by 10% • Give back to the community • Gain new loyal customers • Build employee relations Objectives

  4. Primary Female shoppers 15 -21 TARGET MARKET Secondary Female shoppers 22- 35

  5. October 2011 Special Events

  6. Accessories Sale Special Events November 2011

  7. Employee Winter Party Saturday October 1st Food and Beverages Be informed of special events and their responsibilities Receive hats and scarves to wear while working Prepare for start of winter promotions

  8. 30% off 50% off! Only available October 15th 2011 Selected items only Only available October 15th 2011 Selected items only 30% off Only available October 15th 2011 Selected items only 30% off Only available October 15th 2011 Selected items only Saturday October 15th Stocking decorating Gingerbread decorating Food Items Pictures with Santa $3 (Make a Wish Foundation) Join us for Family and Friends Day Family and Friends Day

  9. “I wished to feed the dolphins at SeaWorld. ”- Josephine “I wish to go swimming in Barbados”- Paige , 12 Mission: “We grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.”

  10. Winter Mannequin Contest OCTOBER 29th

  11. Accessories Buy 1 Get 1 50% off!

  12. Winter Fashion Show

  13. Advertisement

  14. Budget

  15. Budget (Cont.)

  16. Benefits to Establishment • Sales will increase by 10% • Positive view from community • Loyal customers • Employee Satisfaction

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