Orientation www.cpgcatnet.org

1. The Category Management Association Advancing Professional Standards in Category Management Orientation www.cpgcatnet.org

2. The Category Management Association Advancing Professional Standards in Category Management Orientation Agenda • About the Association: • The Team • The Members • The News • Resources/Training/Certifications • Discussion Boards • Share Groups • Conference • Getting involved • Q/A? 

3. The Category Management Association Advancing Professional Standards in Category Management Mission StatementAdvancing professional standards in category management • The association covers sales and marketing functions including: • Shopper Insights • Shopper Marketing  • Consumer Insights • Trade Promotions • In-Store Execution/Merchandising • Strategic Sales and Marketing Efforts The association website is an information repository (created by the members) for all things CatMan - using a broad definition to include Shopper Insights, Consumer Insights, Trade Promotions, In-Store Execution - and anything else that impacts Strategic Sales and Marketing. 

4. The Category Management Association Advancing Professional Standards in Category Management The Association began early in 2003 through an informal newsletter that began circulating with an anonymous discussion group exchanging ideas and advice.  An interview with Progressive Grocer prompted the formation of a formal organization in November 2004.The association has grown by simple word-of-mouth into a dynamic member-driven resource for sharing best practices, information and advice.  The Resource Directories continue to expand by category and channel.  Each of these directories has a matching Discussion Group, some of which are very active and some of which sit empty until someone starts a thread. The Share Groups have been created to fill the need to real-time meetings and collaboration with speakers sharing ideas and expertise across sales and marketing functions.International Chapters have been added by request, along with university resources, professional coursework listings, new discussion group areas, and 'Virtual Conference Rooms for members to hold small meetings as well as large webcasts. The association seeks to serve the needs of its members and guests, creating 'buckets' for information to be amassed, and creating a 'place' for interaction among peers.  Meet the Category Management Association Team

5. The Category Management Association Team Ken DaileyMember Services Director and Share Group Facilitatorkdailey@cpgcatnet.org Phone: 512.557.0843 Ken has held positions with Newell Rubbermaid, CB Fleet and most recently as the Merchandising Analyst at Kinney Drugs. Ken’s interest in category management started while working with Osram Sylvania increasing sales for the lighting category. Ken holds a BS in Advertising from the University of Florida.  Hope MandelGlobal Training Resources Directorhmandel@cpgcatnet.org(203) 926-6926 office (203) 856-1330 cell Hope has specialized in teaching companies how to improve their return on investment in market research information by more effectively using it in their decision-making process. Participants in her various classes have come from virtually every major industry player in more than 35 countries. Since 2003, Hope has been President of her own training company, Global Decisions. Hope worked with the Nielsen company for over 20 years providing actionable insights to retail and manufacturer clients.

6. The Category Management Association Team Eric TogneriPrincipal and VP CPG Solutions and CPG studieserictogneri@cpgcatnet.org Phone: (908) 887-4265 Eric was the Director of Trade Marketing at Wyeth Consumer Healthcare, a leading manufacturer representing the brands Advil, Centrum, Robitussin, and Chap Stick.  Eric managed the trade strategy and investment for a Wyeth portfolio and a budget of $150MM and $1.8 billion in revenues.  Eric graduated from the University of Iowa and received his MBA from the J.M. Katz Graduate School of Business, University of Pittsburgh. Donna FrazierPresident and Managing Directordfrazier@cpgcatnet.org  Phone: (210) 587-7203 Founding Principal and active director master-minding the association’s dedication to its mission ‘Advancing professional standards in category management” says, "The developmental stage of the association has been a really exciting time."

7. The Category Management Association Team Diane MilaneseRecruitment Servicesdmilanese@cpgcatnet.org Phone: 937-492-0300 Diane has been in executive search since 1996, with the first 8 years focused on the retail side of the food industry, and prior to that had managed and owned stores with a  major food franchise.  She has since focused her recruiting skills on category management-related positions, working with major CPG companies across multiple industries, but focused on the unique skill-set.   Lisa Cann Recruitment Services lcann@cpgcatnet.org  Phone: 410-360-0575 Lisa has over 20 years of food industry experience.  She has held senior level sales positions with consumer packaged goods companies such as Sara Lee, Nestle, and ConAgra.

8. The Category Management Association Advancing Professional Standards WHO ARE THE MEMBERS?

9. Our Members have many Areas of Expertise

10. Our Members come from these Companies A&P (The Great Atlantic &Tea Company) AAFES Abbott Nutritional Advantage Sales and Marketing Ahold/Giant Food Stores Alberto Culver USA Inc American Italian Pasta American Licorice Company Analytic Partners, Inc. Annie's Homegrown, Inc. Arizona State University Avery Dennison Awhere, Inc. Bacardi USA British Columbia Institute of Technology Beiersdorf Big Red Rooster Bi-Lo Inc. Blast Reach Communications Briggs &Stratton Brown-Forman Corporation Buxton Canadian Tire Carnegie Mellon University Category Ideas CCE Coca-Cola Enterprises Clorox ClowZahn Associates, LLC CMKG / Data Solutions by Design, Inc. CMS Consulting Coca-Cola Company Export Corporation Coca-Cola North America Coca-Cola USA Colgate Palmolive Co Competitive Promotion Report (CPR) Con Agra Foods Conair Corporation Constellation Brands Coors Brewing Co. Coty Inc. CPGmatters Crayola / Hallmark Crown Imports LLC Dean Foods Decisions Made Easy Del Monte Foods Company DePaul University Diageo North America Dole Food Company, Inc. DomexSuperfresh Growers Dr Pepper Snapple Dreyer's Grand Ice Cream Driscoll Strawberry Associates Eligible for Group Discount Rate Duncan Enterprises dunnhumbyUSA Earthbound Farm Elmer's Emory University, Goizueta Business School Energizer ESC Lille ESCE - EcoleSupérieure de Commerce Extérieur Fiji Water Florida Atlantic University Flowers Foods Foster's Wine Estates Corporate Member Georgia Pacific Goodmark Foods, Inc. Goodyear Tire &Rubber Co. Gorton's Harrison Consulting HEC Montreal, Universite de Montreal HEC Paris Henkel Corporation

11. And Members come from these Companies Hormel Foods Corporate Member Ingram Micro Inc Insight, Information &Consulting Services, Inc Interactive Edge Inc. Interscope LLC Corporate Sponsor Invatron Systems Corp. IRI Information Resources, Inc. JDA Software John Morrell &Co Johnson & Johnson Corporate Member Johnson Controls, Inc. Kao Brands Company Kellogg Mexico Kellogg USA Corporate Member Kenosia Kimberly-Clark Corp. Kinney Drugs Kraco Canada Kraft Foods Inc. Labatt USA / Becks Lassonde Industries, Inc. Malaspina UC Malt-O-Meal Manthan Systems Market Performance Group Mars Snackfood US Maxell McKee Foods Corporation Melbourne Business School Meredith MillerCoors LLC MyWebGrocer / NetGrocer.Com Navy Exchange (NexCom) Nestle Purina PetCare Nestle USA, Inc. Nestle Waters North America Newell Rubbermaid Inc. NexMark Ltd Nielsen Co North Central Distributors, Inc. Novartis Consumer Health, Inc. Ocean Spray Cranberries Inc OfficeMax, Inc. Pacific Natural Foods Pandol Brothers, Inc. Panther Mountain PepsiCo., Inc. PernodRicard USA LLC Pioneer Foods Podravka Precision foods ProductosFamilia - Sancela S.A. R.C. Bigelow, Inc Ready Pac Republic National Distributing Company RetailWire Rockler Companies Incorporated ROI Sabra Dipping Company, LLC Sales Systems Development, Inc. Sara Lee - SC Johnson Schick-Wilkinson Sword SheSpeaks Shiloh Technologies Snyder's of Hanover Southern Wine &Spirits of America Spectra, Inc. Spectrum Brands, Inc. St. Xavier University SupermercadosInternacionales - HEB Mexico Swedish Match TABS Group Technologue at ISET Sfax Teradata Corporation Texas Tech University

12. And Members come from these Companies TPG - The Partnering Group Trade Dimensions Tyson Foods U S Smokeless Tobacco Products Inc. Unilever BestFoods Universidad Politecnica de Valencia University At Buffalo: School of Management University of Arkansas University of British Columbia University of Colorado - Colorado Springs University of Minnesota; Carlson School of Management University of New South Wales University of Oklahoma University of Pittsburgh: Katz Business School University of Surrey - Retail Management UTEM-Pronto Copec Vendor Managed Technologies, Inc. VF Jeanswear VideoMining Corporation Wal*Mart Stores Inc. Warner Brothers Weather Trends International Welingkar Institute West Kent College Western Michigan University Winn Dixie Stores, Inc. Woqod Qatar Fuel Wrigley Jr. Co. Zywiec Brewery Our Membership is made up of educators and business professionals from many companies, areas of expertise, and countries, coming together to share and collaborate best practices.

13. The Category Management Association A Resource for Weekly Category Management Related News Category Management News Members can search the archives

14. The Category Management Association A Resource for Weekly Category Management Related News Members find news by Category, Channel, or Country

15. The Category Management Association is a resource for  finding all industry-offered training - including 'CatManU' courses offered by webinar Training

16. The Category Management Association A Resource for Industry Certifications

17. The Category Management Association A Resource for Industry Certifications

18. The Category Management Association A Resource Directory for Services Members can browse the Resource Directories

19. The Category Management Association A Resource Directory for Services Members can browse the resource directories for information on service providers

20. The Category Management Association Share Groups These are dynamic, interactive, cost-effective, and a very effective use of time. Real time presentations of solutions and actual overviews of what works and how. Members may request a new group..the latest is… Shopper Marketing starts July 23rd

21. The Category Management Association Discussion Boards Members collaborate, and post to discussion boards complementing the Share Groups Members can post to the Member’s only discussion groups

22. The Category Management Association Discussion Boards Members and guests can ask and answer questions in a Public Bulletin Board which is facilitated and moderated. Members can post to the Member’s only discussion groups

23. The Category Management Association Annual Conference The only conference dedicated to: Advancing Professional Standards in Category Management

24. The Category Management Association Advancing Professional Standards Discussion Boards Share Groups Best Practices The 2009 Category Management Conference The News Resources Training-Certifications Get Involved! It’s Your Association

25. The Category Management Association Advancing Professional Standards in Category Management Get Involved! It’s Your Association Questions? Thank You! Ken DaileyMember Services Director kdailey@cpgcatnet.org512.557.0843 Direct Cell Phone www.cpgcatnet.org | 210.587.7203  Central Time USA | 210.858.7067 Main Fax Line