Your Reputation is Your Asset Building Your Personal Brand

1. Your Reputation is Your AssetBuilding Your Personal Brand Chick Herbert Metro Women’s Network September 16, 2010

2. Gain a better understanding of the benefits of a strong brand Create a greater awareness about your personal brand Understand the keys for building an authentic personal brand Objectives 1

3. What do you think of when you hear the word brand?

4. Experiencing the US Navy Brand

5. Creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. Good brands create an emotional connection

6. Why Build a Personal Brand? • Provides a credible, distinctive, and trustworthy identity • Improves your ability to influence others • It projects a compelling message & experience • Helps you stand out in an increasingly cluttered world

7. A Personal Brand isn’t ….. …. simply what you say about yourself …. defined by your job title or organization …. easily changed

8. It Goes Beyond What You See on the Surface Physical Attributes Dress / Grooming Speech / Grammar Social Skills Talents & Strengths Values and beliefs Personal experiences Ability to Influence Ability to execute Drive for results Thinking style Relationship skills Leadership

9. Your Personal Brand is ….. …. the shorthand that others use to describe you in their own minds. They arrive at this shorthand by observing what you say, AND more importantly, what you consistently do.

10. 55% Visual Non-verbal body language (including facial expressions, body language, posture, etc.) • 38% Vocal What the other party hears (not the exact words, but the vocal quality, volume, pace and expression) • 7% Content What you say, and the words that you use How Perceptions are Formed

11. How people ought to evaluate us How people really evaluate us Trait F Trait A Trait F Trait A Impression Trait E Trait B Impression Trait E Trait B Trait D Trait C Trait D Trait C The Power of Perception Zenger|Folkman all rights reserved

12. The key to a personal brand is understanding how others benefit from having you involved.

13. Your Personal Value Proposition I help (profile) (who benefits?) with (issues, opportunities, etc.) (how?) by (process) (what do you do?)

14. Your Personal Value Proposition I help Wells Fargo improve short and long term business performance by developing more effective leaders. My team does this by assessing skill gaps and providing relevant development solutions that improve the leadership skills and behaviors of our managers.

15. The way you communicate. How you interact in meetings. The non-verbal messages you send. The way you invest your time and talents. How you treat other people. How you respond under pressure. “What am I DOING and how does it reflect on me?” You Define Your Personal Brand Every Day!

16. Keys to Brand Clarity • Establish multiple “Mirrors” • Understand your currency • Ability to succinctly articulate your Value Proposition • Be Predictable – “Carry Your Own Weather”

17. Share your talents and knowledge • Help others - don’t compete with them • Identify common goals • Acknowledge their achievements • Introduce them into your network

18. Explore Your Strengths Which of your talents are critical to include as you develop an authentic personal brand? How do you currently leverage these talents? What one or two new ways you can leverage these talents to further solidify your brand? 17

19. Next Steps • Create your personal value proposition. Make sure your message is “others” focused • Focus on your talents/strengths as you develop your brand. • Learn more about your talents • Add new ‘mirrors’ • Self Assessment Tools • 360-Degree Assessment Tools 18

20. Questions and Discussion