Ethos, Pathos, Logos

1. Ethos, Pathos, Logos Aristotelian Appeals “The Art of Persuasion”

2. Persuade Verb: Action • Cause (someone) to do something through reasoning or argument. • Cause (someone) to believe something, convince. • Synonyms: convince - coax - argue urge, influence, move, entice, *influencing someone's thoughts or actions.

3. Rhetoric (n) - speaking or writing effectively (Webster's Definition). • Goal of persuasive writing or speaking: • persuade your audience that your ideas are valid! • Using Ethos, pathos and logos will strengthen your argument. (more persuasive)

4. Video • Understanding Ethos, Pathos, Logos

5. Persuasion-Appeals Logos: Sense of Logic Logos Ethos Pathos should be balanced within a text/speech. Rhetoric Triangle Ethos: Credibility Pathos: Emotions

6. Ethos, Pathos, Logos • Ethos: Is it ethical • Pathos: Does it make you feel a strong emotion? • Logos: Does it make you use your sense of reason (brain)

7. Ethos-(Ethics)-(Image) • Appeals to a person’s; • Ethics (right or wrong) • Image • Character • Topics: • Political issues, national beliefs, religious issues….. Etc. • Good vs. evil • A speaker or writer could be; • Trustworthy • Credible • Reliable • Example American Lung Association. Or Facebook fan pages. • Which of these sources do you suppose is more credible?

8. Logos: Logic • Appeals to a person’s sense of logic: Makes you think about the subject. • Very Scientific, to the point (researched) We might see/hear: • Definitions • Facts and statistics • Quotations • Citations from experts • Studies/Experiments Example: Smoking is harmful based on the evidence that "Cigarette smoke contains over 4,800 chemicals, 69 of which are known to cause cancer." (1)

9. Pathos: Emotions • Appeals to a person’s feelings, emotions, and beliefs. We might see; • Emotionally loaded language • Emotional examples • Vivid descriptions • Narratives of emotional events • Emotional tone Examples: Children, animals, illness, memories, etc. Tugs at your “heart strings”

10. 1: "Four out of five doctors choose Chew-ezz gum for their patients who chew gum"a) Ethosb) Logosc) Pathosd) None 2: "Eating too quickly will result in a stomach ache"a) Ethosb) Logosc) Pathosd) None 3: "If you love me, you'd want to make me happy"a) Ethosb) Logosc) Pathosd) None 4: "The Surgeon General warns smoking can adversely affect your health"a) Ethosb) Logosc) Pathosd) None 5: "What goes up, must come down"a) Ethosb) Logosc) Pathosd) None 6: "Without music, our world would be bleak"a) Ethosb) Logosc) Pathosd) None 7: "How much wood could a woodchuck chuck, if a woodchuck could chuck wood?"a) Ethosb) Logosc) Pathosd) None  Journal: # 1 Ethos, Logos, and Pathos QuizDirections: Read each statement and decide whether it is an example of either Ethos, Logos, Pathos, or None. Select the corresponding letter next to your choice Answers".

11. 1: "Four out of five doctors choose Chew-ezz gum for their patients who chew gum"Correct Answer: a a) Ethosb) Logosc) Pathosd) None 2: "Eating too quickly will result in a stomach ache"Correct Answer: b a) Ethosb) Logosc) Pathosd) None 3: "If you love me, you'd want to make me happy"Correct Answer: c a) Ethosb) Logosc) Pathosd) None 4: "The Surgeon General warns smoking can adversely affect your health"Correct Answer: a a) Ethosb) Logosc) Pathosd) None 5: "What goes up, must come down"Correct Answer: b a) Ethosb) Logosc) Pathosd) None 6: "Without music, our world would be bleak"Correct Answer: c | a) Ethosb) Logosc) Pathosd) None 7: "How much wood could a woodchuck chuck, if a woodchuck could chuck wood?"Correct Answer: d a) Ethosb) Logosc) Pathosd) None Answers