Statista Pitch deck template

1. Statista Pitch deck template

2. Agenda 1 2 Slides to use Here you find a structure/template which youcan use for your pitch along with some examples Management Toolset We comprised a set of famous management toolsto guide the creation of your business plan

3. Slides to use 1

4. Slidebean summarizes what the must have slides are • Overview on slides from different advisors Source: https://slidebean.com/blog/startups-what-is-a-pitch-deck-presentation

5. template 1a

6. What is the current presentation about? Why • Why has the audience gathered? • Briefly introduce what the presentation is about • Might be left out when actually presenting • Should be included when send out as a stand-aloneppt without oral presentation • Intro

7. First state the problem you are going to solve… Why • Why does the new product/offer exist? • What is the problem you are going to solve? • Who has the problem? • Is there a trend you are picking up? • Describe it in general – refer to suitable data if necessary • The problem/trend

8. …then tell them what your solution is What • What are you offering? • Is it a product or a service? • Find the appropriate equilibrium between vagueness and detail • If you are too detailed you seem to fixed and inflexible • If you are too vague people will think you want to keep everything in the open • The solution

9. Show the process in which you generate/add value How • How does it work? • In the Solution statement you were focusing on the goal/idea • How does it exactly work? • Find an appropriate level of detail for your audience – Show that youknow what you are talking about, but don’t get lost in the details • Your product/service in detail

10. Let them know how much money is in the market How • How much potential for growth is there? • State the current market • Come from the very general overview to specific niche you want to target • Timelines are usually not necessary – only if the information is really relevant • Market size

11. Summarize the model: how do you make money? What • What are the revenue streams? • Who is paying for your service? • When are the payments due? • How are you payed? • Why is this no reason for customers to not use the product/service? • Business model

12. What is your distinguishing feature? What’s • What’s setting you above the competition? • State why customers will chose you over your competition • A tabular overview of the current industry leaders might be useful, but is not always necessary • Competitive overview

13. Tell them how you are will get your share of the market What • What is your marketing strategy? • How are you planning to gain traction in the market? • Who is your target group? • How are you reaching them? • How do your sales work? • Market entry strategy

14. State your partners and what they provide Who • Who is already with you? • This is not part of all pitches – you can keep this among your backup slides • Who are the main partners? • What do they provide? • How is the partnership working? • Will this change? • Partners

15. What happened so far and what are your next steps? Where • Where is the company/project heading? • How did your company get where it is? • What are your future ideas/plans? • What’s your plan for the timings? • Roadmap

16. How much is the investment and how is it used? What • What is the funding for? • What will be done with the money you are asking for? • How big is the growth potential? • How much money did you already receive? • Fundraising

17. Show the team and responsibilities Whom • Whom are the investors investing in? • Show the core team • Mention who is responsible for what • Talk about the team member’s experience as a proof of concept • Include contact info • Team

18. Share the most important financials – drop the details When • When will you be profitable? • What is your idea for the financials? • What will you use the money you collect for? • How big is your expected margin? • How much revenue do you expect and when? • Potentially a slide for the backup, but always good to have when asked about! • P/L details

19. Summarize your goals and needs, show contact info questions • Room for questions • Empty “questions”-slides are not recommended, instead… • Summarize your case to trigger a discussion • Show your financial needs • Share contacts again for later discussions/questions • Summary/contacts

20. Samples 1b

21. Example The problem AirBnB stated led to their solution • Price is an important concern for customersbooking travel online • Hotels leave you disconnected from the cityand its culture • No easy way exists to book a room witha local or become a host. • The problem/trend - AirBnB

22. Example Uber was targeting and disrupting the cab industry • Cabs in 2008 - Most use aging & inefficient technology • Radio dispatch, no 2-way communication • Most common car, Ford Crown Victoria = 14mpg • Hailing is done by hand or phone • No GPS coordination between client/driver • Significant fareseeking or “dead-time” • The problem/trend - Uber • The Medallion System - Taxi-monopolies reduce quality of service • Medallions are expensive, and drivers underpaid • Medallions cost ~$500k, drivers make 31k • No incentive/accountability for drivers/clients • Digital Hail can now make street hail unnecessary

23. Example Facebook used a long and detailed description • Facebook • Thefacebook.com is an expanding online directory that connects students, alumni, faculty and staff through social networks at colleges and universities. This online directory allows for user connections on the basis of friendship, courses and social networks (including intra and inter-school networks), and has a built-in messaging system. • Additionally, thefacebook.com automatically adds to each user profile links to school news articles that refer to the user, the last user-away message in the AIM system and the last user access location (the site has a built-in database of school dormitories and halls). • The solution - Facebook

24. Example AirBnB kept it short and added the “problem” beforehand • A web platform where users can rent out theirspace to host travelers to: • Save money when traveling • Make money when hosting • Share culture local connection to the city • The solution - AirBnB

25. Example Uber found a solution for each single problem • UberCab Concept • A fast & efficient on-demand car service • Market: Professionals in American cities • Convenience of a cab in NYC + experience ofa professional chauffeur. But in SF and NYC • Latest consumer web & device technology • automate dispatch to reduce wait-time • Optimized fleets and incented drivers • The “NetJets of car services” • The solution - Uber • 1-Click Car Service • Must be a member to use the service • Professional and trustworthly clientele • Not hailed from street • So no medallion licenses are required, since clientsare service members & use digital-hail • Guaranteed Pick-up (unlike a yellowcab) • Mobile app will match client & driver • See photos of each other

26. Example AirBnB kept their product description very simple • Product • Search by city • Review listings • Book it! • Your product/service in detail – AirBnB

27. Example Uber described their product with just two bullets • UberCab apps • 1-Click request from Geo-aware devices • SMS from any phone: “pickup @work in 5” • Your product/service in detail – Uber

28. Example The Business Plan Export offers a tool for market sizing • Market size

29. Example AirBnB showed numbers but didn’t go to details • AirBnB • 630,000 on temporary housing site couchsurfing.com • 17,000 temporary housing listings on SF & NYC Craigslist from 07/09 – 07/16 • Total available market: 1.9 billion+ trips book (worldwide) • Servicable available market: 532m Budget & online trips • Market share: 10.6m Trips w/AB&B • Market size – AirBnB

30. Example Uber created three potential future scenarios • Overall Market • $4.2B annually and growing • Top 4 players combined only 22% of revenues • Market size – Uber • Potential Outcomes • Best-Case Scenario • Becomes market leader • $1B+ in yearly revenue • Realistic Success Scenario • Gets 5% of the top 5 US Cities • Generates 20-30M+ per year profit • Worst-Case Scenario • Remains a 10 car, 100 client service in SF • Time-saver for San-Francisco based executives

31. Example The Business Plan Export can be used for illustration • Business model & P/L details

32. Example Facebook showed targeting criteria and their rate scheme • Targeted Advertising • thefacebook.com allows for targeted advertisement on the basis of any (or combination of) the following parameters • […] • Rates • Banner ads rates vary based on scope, duration and targeting • Available sizes include 468x60, 120x240, 120x90 and 125x125 • Link rates vary based on targeting • Please contact us for further information and a rate cast. Please indicate advertising intentions, including the duration, targeting and budget • Business model – Facebook

33. Example AirBnB showed a simple calculation for their model • Business Model • We take a 10% commission on each transaction. • 10.6m trips w/AB&B – share of market • $20 avg fee - $70/night @ 3 nights • $200m revenue – 2008-2011 • Business model – AirBnB

34. Example AirBnB included a market matrix to map competition • Competitive advantages* • 1st to market: for transaction-based temporary • Host Incentive: They can make money over Airbnb.com • List once: hosts posts one time vs. daily on craigslist • Ease of use: search by price , location & check-in/check-out dates • Profiles: Browse host profiles and book in 3 clicks • Design & Brand: Memorable name will launch at historic DNC to gain share of mind • Competitive overview – AirBnB * Texts taken from https://slidebean.com/templates/airbnb-pitch-deck

35. Example What is your distinguishing feature? • Key Differentiators • Members Only - Respectable clientele • 1-click hailing – “Pickup here in 5 mins” • Fast Response time – easier than calling • Luxury automobiles – Mercedes Sedans • Great drivers – “Rate your trip” feature • High-tech solution: Geo-aware auto-dispatch • Optimized fleet – Logistical LBS software • Competitive overview – Uber • Operating Principles • Luxury service on-demand • Modern and fuel-efficient fleet • Customer-focused, computer-coordinated • The best end-user experience possible • Statistically optimized response time • Pre-paid, cashless billing system • Profitable by design

36. Example AirBnB did combine Partnerships and market entry • Market Adoption • Events – Target events monthly • Octoberfest (6m) • Cebit (700,000) • Summerfest (1m) • Eurocup (3m+) • Mardi Gras (800,000) • Partnerships – Cheap/alternative travel • Craigslist – Dual posting feature • Market entry strategy

37. Example Uber started by entering the main cities in the U.S. • Initial Service Area • Central SF to Start, Manhattan soon after • Target Cities • Focus on SF/NYC to begin • Expand to LA Chicago, Houston, PA, Dallas • This covers 50% of entire US market • Market entry strategy – Uber

38. Example Square simply showed a list of current and future partners • Partnerships • There are a multitude of partnershipopportunities for Square • Partners – Square

39. Example Facebook shows a general mission and a detailed past • Facebook • The mission of thefacebook.com is to expand to include most of the schools in the United States. By September 1, 2004, thefacebook.com network will have more than 200 member schools. • Roadmap - Facebook

40. Example Uber showed ideas rather than an explicit timeline • Future Optimizations • Cheaper cars by buying used • Less expensive hybrid vehicles (prius) • More accurate GPS technology • Discountred rate for Sun-Tues multi-hour bookings • Pay premium for on-demand service • “get here now” costs more than “tomorrow at 5pm” • Roadmap – Uber • Marketing ideas • YellowCab is the only recognizable brand • Become the ubiquitous “premium” cab service • Invite only, referred from an existing member • Possible slogan: The one-click cab • The NetJets of Limos • Cabs2.0

41. Example Square showed the potential growth for the funding • Why Invest Now • Additional investment will generate outsize returnsdue to growth prospects  • Need for Additional Investment • Additional resources needed to maintain first mover advantage • Competitive pressures increasing • Expected spend in advertising and customer acquisition early • High Potential for Growth • Potential for growth will allow new investors to see an outsized return • Customer adoption will scale up exponentially • The key to success will be in locking in a loyal customer base • Fundraising - Square

42. Example Square showed recent successes as proof of concept • Management Team • The has the background, proven track recordand vision to succeed • Jack Dorsey – Co-Founder, CEO • […] • Keith Rabois – COO • […] • Bob Lee – CTO • […] • Jim McKelvey – Co-Founder • […] • Team – Square

43. Example LinkedIn and Square showed their 5 year plan • P/L details

44. Management Toolset 02

45. Strategic tools look at impact factors on different levels • Tools for strategic management • PEST(EL) analysis • What’s the impact on the big picture? • Macroeconomy • Environment • Government • Society Level of specificity Macro- economics SWOT analysis How to compete in the current environment? • Internal strength and weaknesses • External opportunitiesand threats Porters five forces How attractiveis the market? • Direct competition • Potential new market entries • Power of suppliers and customers CANVAS model What is the actual business model? • Business model • Resources • Target groups • Revenues and costs Market level Company internal

46. The PESTEL analysis looks at very broad impact factors • The PEST analysis represents a useful tool for macroeconomic factors of a business. In it’s coreversion there are the four major areas of political,economic, social and technological impact. • This tool has the highest level of abstraction andlooks at most long term and broad topics. • One very famous expansion adds environmentaland legal effect to the list, while those topics canbe seen as subgroups in the first four. • About the PESTEL analysis Core analysis Optional additions

47. There are six general impact sources on the idea • PESTEL Analysis A C E B D F

48. The political surrounding plays a certain role • Political • How do politics affect your industry? • Are there trading restrictions or relevant tariffs? • Are politics in relevant ways responsible for infrastructure? • Is the government's impact on health and education relevant for your business? • Political A

49. Economic growth has an impact on your proposal • Economic • How do macroeconomic effects impact your business? • Does economic growth have a positive or negative effect? Does this happen instantly or delayed? • Are you depending on interest rates or the inflation? • Consider those aspects also for other countries from which you import or to those you export • Economic B

50. Social effects among others determine success • Social • How do health consciousness or cultural attitudes relate to your business? • Are gender roles, demographic development or general population growth a topic to consider? • Consider impacts on the demand for your product as well as your workforce and recruiting • Social C