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Tourism Statistics in Davao City Discussion by Romulo A. Virola

Tourism Statistics in Davao City Discussion by Romulo A. Virola National Statistical Coordination Board Assembly for owners and operators of accommodation establishments in Davao City 10 May 2012, Davao City. OUTLINE. Introduction Importance of tourism, statistics & tourism statistics

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Tourism Statistics in Davao City Discussion by Romulo A. Virola

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  1. Tourism Statistics in Davao City Discussion by Romulo A. Virola National Statistical Coordination Board Assembly for owners and operators of accommodation establishments in Davao City 10 May 2012, Davao City

  2. OUTLINE • Introduction • Importance of tourism, statistics & tourism statistics • Statistics on accommodation establishments • Policy issues • Philippine tourism vs. selected ASEAN • Domestic vs. inbound tourism

  3. I. INTRODUCTION Importance of Tourism, Statistics & Tourism Statistics • Economic contribution of Tourism is recognized worldwide • income generation • employment generation • Investment generation • foreign exchange generation • Countries like France, Thailand, thrive on tourism with share to GDP of 6.3% (2006), and 6.7% (2007), respectively

  4. I. INTRODUCTION In the Philippines, For the years 2000 to 2010, tourism contributed on the average, about 5.8 percent to GDP !

  5. I. INTRODUCTION In the Philippines For the years 2000-2010, tourism contributed on the average, about 9.7 per cent to total employment! Source of basic data: Labor Force Survey, NSO

  6. I. INTRODUCTION Importance & Trends of Tourism: Globally Tourism has benefited from the fast paced globalization. UNWTO says • International travelers have been growing at an average of: • 5.7% annually in 2003 – 2008 • expanding by 6.6% in 2010 from a decline of 3.8% in 2009 • In a decade, it grew by 259 million, reaching 940 million travelers by the end of 2010

  7. I. INTRODUCTION Importance & Trends of Tourism: Globally Tourism has benefited from the fast paced globalization. UNWTO says • For the 6-year period from 2004-2010, tourist receipts grew at an average of 6.4% annually • UNWTO's Tourism 2020 Vision forecasts that international arrivals will reach nearly 1.6 billion by the year 2020

  8. I. INTRODUCTION Importance & Trends of Tourism: Locally Philippine tourism – “beyond the usual” • The Philippine Development Plan considers tourism as a key sector for development in 2011-2017 • Tourism receipts grew at an annual rate of 3.8%, from US$ 1.99 billion in 2004 to US$ 2.49 billion in 2010 • Tourism receipts to Total Exports ratio is at 4.8% annually from 2000-2010

  9. I. INTRODUCTION Importance & Trends of Tourism: Locally Philippine tourism – “beyond the usual” • Visitor arrivals - annual growthof 5.5%during the last 4 years, 6.1% during the last 5 and 5.9% during the last 10, reaching 3.9 million visitors by the end of 2011, and 1.15 million in the first quarter of 2012

  10. I. INTRODUCTION Importance & Trends of Tourism: Locally Philippine tourism – “beyond the usual” • Visitors counted by the DOT from accommodation establishments in 2010: • 17.0 million or 78.3% - domestic visitors • 4.5 million or 20.6 % - foreign visitors • 0.2 million or 1.0 % - “balikbayans” • For the first semester of 2011: • 5.8 million or 69.6 % - domestic visitors • 2.4 million or 29.1 % - foreign visitors • 0.1 million or 1.3 % - “balikbayans”

  11. I. INTRODUCTION Importance of Tourism, Statistics & Tourism Statistics • However, we have not succeeded in benefiting from the enormous potential of Tourism • Tourism is now given greater recognition in the PDP as one of the key drivers of our economic growth • The international development community has recognized • The critical role of statistics towards evidence-based decision-making, towards informed decisions, and • That better statistics contribute to better development outcomes

  12. I. INTRODUCTION Importance of Tourism, Statistics & Tourism Statistics • To be able to maximize the contribution of tourism to development, • We need STATISTICS • We need tourism statistics • We need tourism statistics at the local level (in tourist destination areas)

  13. I. INTRODUCTION Importance & Trends of Tourism: Locally • Visitors counted by the DOT from accommodation establishments in 2010: • Cam Sur – 2.33 million visitors • Metro Manila – 2.30 million visitors • Cebu – 1.77 million visitors • Boracay Island – 0.78 million visitors • Baguio City – 0.74 million visitors • Davao City – 0.68 million visitors

  14. I. INTRODUCTION Source: Department of Tourism (DOT) Directorate General of Immigration and Center Statistic Board, Indonesia Phuket Magazine, posted May 23, 2011

  15. I. INTRODUCTION Of the foreign visitors received by Bali in 2010, Boracay received only 10.9 percent, Palawan, 5.0 percent, and Davao City, 2.3 percent Source: Department of Tourism (DOT) Directorate General of Immigration and Center Statistic Board, Indonesia Phuket Magazine, posted May 23, 2011

  16. I. INTRODUCTION On the other hand, Boracay received only 16.5 percent, Palawan, 7.5 percent, and Davao City, 3.4 percent of the foreign visitors received by Phuket in 2010 Source: Department of Tourism (DOT) Directorate General of Immigration and Center Statistic Board, Indonesia Phuket Magazine, posted May 23, 2011

  17. I. INTRODUCTION Statistics on accommodation establishments • 2009 Survey of Tourism Establishment in the Philippines (STEP) • Philippines had a total of 1,475 accommodation establishments • Hotels and motels - 1,317 establishments or 89.3 percent of the total • Pension houses - 113 establishments or 7.7 percent • Short-stay accommodation - 45 establishments or 3 percent

  18. I. INTRODUCTION Accommodation establishments by region • National Capital Region (NCR) - 290 establishments or 19.7 percent of the total • Western Visayas (Region VI) – 188 or 12.7 percent • Central Visayas (Region VII) - 188 or 12.7 percent • CALABARZON - 140 or 9.5 percent • Davao Region (Region XI) – 51 or 3.4 percent

  19. I. INTRODUCTION Employment in accommodation establishments • Philippines – 55,150 employees • NCR - 17,470 employees or 31.7 percent • Region VII - 8,530 or 15.5 percent • Region VI - 6,124 or 11.1 percent • Davao Region - 2 ,534 or 4.7 percent • Hotels and motels - 53,544 employees or 97.1 percent of the total • Pension houses - 1,110 or 2.0 percent • Other short-stay accommodation, n.e.c. 496 or 0.9 percent

  20. I. INTRODUCTION Revenue from accommodation establishments www.census.gov.ph

  21. I. INTRODUCTION Revenue from accommodation establishments • NCR - PhP21.5 billion or 52.2 percent • Region VII - PhP6.9 billion or 16.6 percent • Region VI - PhP2.7 billion or 6.5 percent • Other regions which realized over a billion revenues were: • Region III • Region IVA • Region IVB • Region XI www.census.gov.ph

  22. I. INTRODUCTION Average length of stay in accommodation establishments

  23. I. INTRODUCTION Average length of stay in accommodation establishments in the Philippines among the highest In the region, second only to Indonesia

  24. I. INTRODUCTION The Philippines likewise ranks second in average occupancy rate in accommodation establishments

  25. Domestic vs. Inbound tourism • Domestic tourism expenditure posts double digit growth In 2010!

  26. I. INTRODUCTION Hotel rates in the ASEAN

  27. II. POLICY ISSUES Comparison with ASEAN The years 1970s and early 1980s saw Philippine tourism flourishing but declined in the mid 1980s, and recovering in the early 1990’s Table Philippines vs ASEAN countries

  28. Among 7 ASEAN countries the Philippines share of visitor arrivals hovers around 5.0 – 5.5% Source: World Tourism Organization (WTO)

  29. Between 2004 and 2010, growth of visitor arrivals in the Philippines was higher than Singapore, Thailand, & Indonesia Source: World Tourism Organization (WTO)

  30. Domestic vs. Inbound tourism • Inbound tourism expenditure on the rise!

  31. Domestic vs. Inbound tourism Share of inbound tourism expenditure to exports on a downtrend – below 4% in the last three years!

  32. Domestic vs. Inbound tourism Share of Domestic tourism expenditure to HFCE increasing once again after the global crisis in 2008!

  33. Domestic vs. Inbound tourism Domestic tourism expenditure about 6 times as much as Inbound tourism expenditure!

  34. Domestic Tourism in China

  35. Institutional Partnerships Philippine Statistical System (PSS) • A decentralized system - policy-making body, data producers, users, research and training institutions, and data providers • The PSS is the government-wide system of providing statistical information and services to the public.

  36. Institutional Partnerships Role of DOT, NSCB, LGUs, Academe, & Policy makers • Data Producers: • DOT, NSO, LGUs • Statistical Training, Education and Research Institutions: • SRTC, theAcademe • The policy-making and coordinating body: • NSCB • Several statistical coordination mechanisms-IAC-TS • Compiler of GDP and poverty statistics • Compiler of Sexy Statistics • Spearheads the formulation of the Philippine Statistical Development Program (PSDP) • Compiler of the Philippine Tourism Satellite Accounts (PTSA) with the DOT

  37. Institutional Partnerships Importance of LGU initiatives in the generation of statistics: • Decentralization has empowered LGUs • LGUs need statistics for local development planning, local policy formulation • LGUs know best what statistics they need to respond to the information requirements of the priority programs in their development agenda • National statistical agencies and national agencies have limited resources

  38. IV. WHAT NEXT? First, we need to answer some questions! • HAS TOURISM • Increased the income of the LGU? • Increased the income of the local residents? • Increased the income of the low income groups? • Reduced poverty in the locality? • OR HAS TOURISM • Only incurred high social cost to the locality? • Only raised mainly the income of the rich owners of business establishments in the locality?

  39. IV. WHAT NEXT? • After JICA project, --- what now? • Institutionalization • Improvement of the survey design • Replication of the survey in other municipalities/cities/provinces, prioritizing the tourist destination areas • Commitment of the DOT/DBM/LGUs to provide/share funds for the activities • Cost sharing among national and local government agencies. • Development of the TSA for Dauis, Iloilo City, and Cebu • But to do this, we need to recognize the importance of high quality statistics!

  40. IV. WHAT NEXT? Need to invest in STATISTICS !

  41. IV. WHAT NEXT? And STATISTICS IS MORE FUN IN THE PHILIPPINES!

  42. Maraming Salamat po! URL: http://www.nscb.gov.ph e-mail: info@nscb.gov.ph

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