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Ch.14 Advertising & PR

Ch.14 Advertising & PR. Global Advertising Extension vs. Adaptation Pattern Advertising Creating Global Advertising Global Media Decisions PR & Publicity. Global Advertising.

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Ch.14 Advertising & PR

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  1. Ch.14 Advertising & PR • Global Advertising • Extension vs. Adaptation • Pattern Advertising • Creating Global Advertising • Global Media Decisions • PR & Publicity

  2. Global Advertising • Global advertising may be defined as messages whose art, copy, headlines, photographs, tag lines, and other elements have been developed expressly for their worldwide suitability.

  3. Extension Vs. Adaptation • Pattern Advertising means localized advertising. • Localized ads are less likely to required for industrial products or for technology oriented products sold to either consumers or business consumers.

  4. Creating Global Advertising • Top 20 Global Advertising Organizations • Selecting an Ad Agency • Creating Global AdsArt Directors and Art Direction • Copy • Cultural considerations

  5. Global Media Decisions • Top 10 countries for Ad Exp. • Media Decisions

  6. P R & Publicity • How to react to negative publicity? • The Growing Role of PR • How PR is Different around the World • PR tools

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