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Erasmus presentation of the SPACE Network

Erasmus presentation of the SPACE Network. Sebastiana Hájková Piotr Milczarczyk Jure Polavder Tiia Räisänen Tomáš Šefrna. The SPACE Network. multicultural network “Learning by sharing “ aims on equality of tender, thoughts and opinions 25th SPACE network Annual General  Meeting

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Erasmus presentation of the SPACE Network

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  1. Erasmus presentation of the SPACE Network SebastianaHájková PiotrMilczarczyk JurePolavder Tiia Räisänen Tomᚊefrna

  2. The SPACE Network • multicultural network • “Learning by sharing“ • aims on equality of tender, thoughts and opinions • 25th SPACE network Annual General Meeting • 23.-25. April 2014 Barcelona, Spain • Theme: Developing Jobs, Careers and Growth via Innovative Higher Education

  3. SWOT analysisofthe SPACE conference Strengths • location • early bird discount when signing in • everyone can attend Weaknesses • expensive price • programme is not interesting enough

  4. Opportunities • getting new members • participant amount over expected Threats • not enough participants • dissapointment for participants

  5. IMC OBJECTIVES • Sales objectives: • Encouragenew universities and lecturers to join our organization. • Findnew business partners.

  6. IMC OBJECTIVES • Brand Awareness: • To increase the power of SPACE Network as a brand. • To make SPACE more prestigious, professional and smart- three target groups: -universities -lecturers -business environment

  7. IMC OBJECTIVES • Favorable Attitude: • To produce a growth of a traffic on the SPACE Network website.

  8. IMC OBJECTIVES • Brand Loyalty: • Encourage current members to be more active and to participate in SPACE events. • To increase the number of teachers who will apply for presenting their theses next year.

  9. Advertising • Internet • Facebook

  10. Advertising • Internet • Info screen • Magazines

  11. Advertising • Fairs • stand

  12. Advertising • Brochure

  13. Budget

  14. Plan and objectives for a long-term view • Thankingletters to theparticipants • Eventsfortheofficialmembers • Increaseoftheincomes (depends on thenumberofnewmembers) • Keep in touchwithparticipantsoftheconference • Emailing • Questions • Researches • Etc.

  15. Cronogram

  16. Evaluationofresults • Pretest • To minimalize the risk • To eliminate the most of the threats • To identify the size of the target group • To check the schedule of the event and dramaturgy • To estimate the reactions of the participants of the event

  17. Evaluationofresults • Inbetween-tests • Satisfaction of the participants with the event • Level of the knowledgeabout Space Network • Satisfaction of the participants with sub-section of the conference • Recommendation for the possible improvements

  18. Evaluationofresults • Post-test • Right after the end of the event – fast and short • In a short term conditions – 30 daysat maximum • In a long term conditions – usually half a year

  19. Thankyou very much foryourkindattention.

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