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Video Killed the Print Ad

Learn how Triangle Transit used video marketing to educate and engage current and potential riders, while building brand awareness. Discover the low-cost and easy ways to get started, measure success, and take the next steps in video marketing for your agency.

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Video Killed the Print Ad

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  1. Video Killed the Print Ad Lauren B. Parker, Marketing ManagerFebruary 23, 2014

  2. Who is Triangle Transit?

  3. Why Video? Why not! • Ability to educate current and potential riders • Video is everywhere! • Builds brand awareness • Low cost, low barrier of entry

  4. It’s Easy, Baby!

  5. How to Start • Figure out how much you want to invest (time, resources, etc.) • Decide target audience • Come up with an idea • Free tools to edit (YouTube, QuickTime)

  6. Measure Success • What constitutes a win? • What makes a video more than just a transit video?

  7. Next Steps • Decide if video marketing is for your agency – Don’t force it! • Find your story! • Think outside of the box • Promote, Measure, Repeat.

  8. As the Bus Stops

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