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Parts of a print ad

Parts of a print ad. The Visual. illustration or photo that is used to capture the attention of the reader eye catching element and can communicate a concept or feeling, or showcase a product and its benefits. The Headline. supports the visual and should be less than ten words

reese-roberson
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Parts of a print ad

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  1. Parts of a print ad

  2. The Visual • illustration or photo that is used to capture the attention of the reader • eye catching element and can communicate a concept or feeling, or showcase a product and its benefits.

  3. The Headline • supports the visual and should be less than ten words • make the reader want to find out more • Typeface and color play a very important role

  4. The copy • supports the headline and generates interest • can be used to emphasize customer benefits, or highlight what makes you different from the competition

  5. Tagline/Slogan • memorable phrase that will sum up the tone of a brand or product, or to reinforce the audience's memory of a product

  6. Signature or contact information • optional section includes a company logo and contact information

  7. Types of Print Ad Layouts • Ogilvy Layout • Research indicates that readers typically look at Visual, Headline, Copy, and Signature (Advertisers name, contact information) in that order.

  8. Types of Print Ad Layouts • Z Layout • Mentally impose the letter Z on the page • Place important items or those you want the reader to see first along the top of the Z. The eye normally follows the path of the Z, so place your "call to action" at the end of the Z.

  9. Types of Print Ad Layouts • Headline layout • very strong, creative headline

  10. Types of Print Ad Layouts • Single Visual Layout • perhaps most powerful layouts use one strong visual combined with a strong (usually short) headline plus optional additional text.

  11. Types of Print Ad Layouts • Illustrated Layout • Use photos or other illustrations in an ad to: show the product in use; show the results of using the product or service; illustrate complicated concepts or technical issues; grab attention through humor, size, dramatic content

  12. Types of Print Ad Layouts • Top Heavy Layout • Lead the reader's eye by placing the image in the upper half to two-thirds of the space or on the left side of the space, with a strong headline before or after the visual, and then the supporting text.

  13. Types of Print Ad Layouts • Upside Down Layout • If an ad is well-designed, it will look just as good upside down. So, turn it upside down, hold it out at arm's length, and see if the arrangement looks good. This does not mean that the ad should appear upside down in a magazine! All the previous layouts discusses can be “upside down layouts” if they were designed well.

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