1 / 2

Why You Should Include WhatsApp in Your Marketing Strategy?

Unquestionably, WhatsApp is the most cost-effective medium to advertise your product or services as compared to calling or other marketing platforms like email. You can use WhatsApp for business communication with your customers or employees to reduce your long telephone bills.

kumargauravcell
Download Presentation

Why You Should Include WhatsApp in Your Marketing Strategy?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Why You Should Include WhatsApp in Your Marketing Strategy? When asked about the most reliable social platform for business, some marketers would take the name of Facebook, others may go with twitter, while Instagram or LinkedIn could be favourite of some marketers. However, they often leave out WhatsApp, which is a huge mistake to make. It is high time for marketers to start counting WhatsApp as one of the effective marketing channels. With around 1.2 billion monthly users, this messaging app is soaring high in popularity. However, it would be an error to take this platform only as a messaging app, it is also a great marketing platform. Marketers can take advantage of some of the features of this communicating app to reach their targeted audience. Moreover, WhatsApp became a game-changer by launching WhatsApp Business that provide marketers with an opportunity to connect with a generation of instant messengers. So, here are three reasons why marketers should consider the inclusion of WhatsApp into their marketing strategy. It is cost-effective Unquestionably, WhatsApp is the most cost-effective medium to advertise your product or services as compared to calling or other marketing platforms like email. You can use WhatsApp for business communication with your customers or employees to reduce your long telephone bills. All you need is an internet connection, and then you can carry on with your marketing strategy without putting stress on your pocket. WhatsApp marketing is a better alternative to most of the other online advertising campaigns in terms of ROI, which makes it a perfect marketing solution for small businesses.

  2. It is easy to use You might have been already using WhatsApp for personal purposes. WhatsApp is not a new concept, this messaging app has been around for some time now and people have adapted to its usage. You already know how it works, which makes it the most easy-to-use marketing tool. Moreover, WhatsApp business lets you deliver quick customer service. Also, instant response time can help you meet your specific customer needs. Another benefit that comes with WhatsApp is that updates and alerts can be received in real-time. No other marketing platform can match to WhatsApp when it comes to convenience and usability. It is private and secure When we talk about online marketing using social platforms, data misuse has been a constant cause of concern for both marketers and customers. WhatsApp has already established itself as the most trusted platform. It encrypts messages, making sure there is no sharing information with third parties. Furthermore, unlike other apps, it does not entertain any ads, which drives users to treat this app as a private and safe place to communicate. Also, WhatsApp Business needs businesses to verify each account to make customers believe that they are communicating with a verified company. These are three reasons which urge marketers to use this messaging app as a marketing channel to advertise their product or services. WhatsApp Marketing for Business is a notably valuable medium for marketers today that should not be ignored at any cost.

More Related