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Trust Systems for Digital Consumers in the Collaborative Economy

Trust Systems for Digital Consumers in the Collaborative Economy. Francesca Pick @ francesca_sp OuiShare Global & Germany Connector OuiShare Fest Co- Chair. Building trust online: E-Commerce. 5-star ratings. Identity verifi - cations. Verified websites. Email. Home Address.

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Trust Systems for Digital Consumers in the Collaborative Economy

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  1. Trust Systems for Digital Consumers in the Collaborative Economy Francesca Pick @francesca_sp OuiShare Global & Germany Connector OuiShare Fest Co-Chair

  2. Building trust online: E-Commerce 5-star ratings Identity verifi- cations Verifiedwebsites Email Home Address Phone Number

  3. Building trust online: Peer-to-peer marketplaces Specialtyinsurance SocialMedia Connect Buttons Real personidentityverifi-cation Airbnb Verified ID

  4. Portable Trust Badge

  5. Challenges for building trust online Trust portability: Is trust universal accross different typesofmarketplacesandplatforms? Online Identity: cantheconsumerstayanonymuswithoutbeingat a large disadvantage? Privacy & Data security: whoiscollecting all thedata? Howwill itbeused? Can the „thirdpartytrustservice“ betrusted? Control vs. Trust: Do thesetrustmechanismsfostercontrol, ratherthantrust?

  6. Thankyou! www.ouishare.net Francesca Pickfrancesca@ouishare.net @francesca_sp @ouishare

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