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Padma Angmo, Deputy Secretary, Election Commission of India. SVEEP for LS 2014. Overall Objectives. Increase in voter turnout in identified low turnout polling stations Increase of atleast 10-15% in turnout over 2009 LS Bridge gender gap in enrolment and turnout
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Padma Angmo, Deputy Secretary, Election Commission of India SVEEP for LS 2014
Overall Objectives • Increase in voter turnout in identified low turnout polling stations • Increase of atleast 10-15% in turnout over 2009 LS • Bridge gender gap in enrolment and turnout • Inclusion of left out groups/communities in electoral roll and voting • Informed, ethical and inducement free voting • Increase in postal ballot voting
Situation Analysis • Identification of 10% lowest turnout PS in each district in LS 2009 and reasons thereof • Identification of lowest turnout Parliamentary Constituencies and reason thereof • Identification of reasons for drop in turnout (if any) between last AE and last LS election • Identification of left out groups, communities at each Polling Station, if any
Strategy • Targeted interventions to bridge major gaps like Women, Urban, Youth, weaker sections, Physically challenged etc • Targeted interventions at polling station level • Innovations to reach the target • IMF : Information, Motivation, Facilitation
Planning & Implementation • State SVEEP Core Committee headed by CEO to supervise implementation of the SVEEP Plan; Committee with members from various department, agencies and organisations • District Core Committee chaired by DEO/CEO(ZP) to supervise the implementation of the SVEEP Plan in the district. • Nodal Officer incharge of SVEEP at each district • Network of partnership be developed at State and District level • Frameworks of partnerships issued by the Commission in relation to CSOs, PSU/Corporatesand Media
Outreach Activities: based on situation analysis • Forms made available at prominent places including Banks and Post Offices besides Colleges and Universities • Special registration camps in weekly haats, festivals and through mobile vans • Factories and Corporates roped in to ensure registration of their employees • Mass mobilization activities close to elections • Communication campaigns through mass media, folk media and other media • Inter-personal communication and direct people-to-people contact • EVM familarisationcamps; NOTA and VVPAT
Outreach Material Development • Archive of approved material available on the ECI website • Inventory Building on Voters’ Information and Awareness software for the state level • Expert Committee at State level for quality check and control of content comprising of Heads of AIR & DD among others • Survey findings to be utilized for designing material and deciding the media vehicles for dissemination • Use National Icons; Regional / local icons may be identified • Approval of Commission on the content created by State
Outreach Material Development-II • Material on voter awareness to be shared with partner CSOs/ media houses for wider dissemination. • Under ECI-NLMA MoU, Sakshar Bharat workers (NLMA) shall carry out electoral literacy programmes besides helping BLOs for enrolment • All messages used in the elections requires approval of the Commission
Voters’ Facilitation • Name search facility on website and SMS • Locating PS through internet • Voter Facilitation Centres to be set up at strategic locations • VFCs to be supplied education and awareness material in good quantity • Prompt issue of duplicate EPICs • Registration of left-out Voters to continue till the last date of filing of nominations of candidates
Voters’ Facilitation - II • EROs and AEROs are to ensure that EPIC are issued to all enrolled • Ensure that Voters’ Slips are distributed on time • Adequate early publicity to alternative identity document • Provision of drinking water, sheds, toilets for women, ramps at Polling Stations • Setting up of model polling stations equipped with necessary facilities
Monitoring & Review • Mid period review and constant monitoring of SVEEP in the district by DEO • Regular Video Conferences by CEO with all DEOs for review of implementation • The programme shall be reviewed at the national level by the Commission. • A reporting format has been circulated
Evaluation & Documentation • DEOs to submit a report to the CEO based on: • analysis of the overall turnout • analysis of the registration ahead of polls • analysis of the comparative turnout among women, urban voters and youth • analysis of the turnout of the identified excluded groups/communities at specific polling stations • analysis of the comparative turnout in the identified 10% of the lowest turnout polling stations • CEO shall submit a report to the Commission within two months of closure of polls.
Campus Ambassadors • Government Colleges and Universities to have Campus Ambassadors • Campus Ambassador/s from among a list provided by the Head of the College/University; due weightage to girl students • In co-educational college two Campus Ambassadors (M/F) • Each Campus Ambassador to be in position for one Academic year; can be renewed on a yearly basis • CEO /DEO to brief the Campus ambassadors immediately on their appointment about their roles and responsibilities • EROs office to support Campus Ambassadors for facilitating registration • A quarterly meeting of the Campus Ambassadors by the CEO
Campus Ambassadors-role • Identifying students, teachers and staff not registered in the electoral roll; facilitating their registration • With the help of CEO/DEO office, special camps for registration • Educating about registration, correction of errors, transposition of names, voting process and ethical voting • Including Voter Education in various co-curricular activities of the Campus • Creating core team of students to work as Volunteers for the SVEEP activities in the campus • Organizing National Voters’ Day programmes
Partner Agencies • NLMA • State Departments • Educational Institutions • CSOs/NGOs • Media Houses • Corporate Houses • Organisations like NYKS, NSS etc
ECI – NLMA Partnership • VE material by NLMA to be disseminated through existing mechanism i.e. AWCs, Health Centres etc • States to extend support for the training of NLMA’s Master Trainers and Preraks • Radio spots and jingles prepared by NLMA to be suitably inserted in All India Radio and private FM radio channels during the election period • The electoral literacy material prepared under MoU can be shared with other partners