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Agilent Technologies The World’s Premier Measurement Company

Agilent Technologies The World’s Premier Measurement Company. July 2011. Agilent At A Glance. Offers the broades t range of innovative measurement solutions in the test and measurement industry. 18,500 employees. Customers in 100+ countries. 70-year heritage of invention and innovation.

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Agilent Technologies The World’s Premier Measurement Company

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  1. Agilent TechnologiesThe World’s Premier Measurement Company July 2011 Group/Presentation Title

  2. Agilent At A Glance Offers the broadest range of innovative measurement solutions in the test and measurement industry 18,500 employees Customers in 100+ countries 70-year heritage of invention and innovation * Non-GAAP Group/Presentation Title

  3. Agilent’s Businesses Business Groups Life Sciences $1.5B Electronic Measurement $2.8B ChemicalAnalysis $1.2B Comms Petro/chem Food Academic/ government Pharma/ biotech Industrial,Comp/Semi Aero/Defense Environment Forensics $5.5 billion* revenue in FY 2010 * Non-GAAP Group/Presentation Title

  4. Agilent’s Basic Instruments Division (BID) • One of the divisions from the Electronic Measurement Group • Headquarters: Penang, Malaysia Our Products Our Customers • Consumer Electronics • Education • Aerospace & Defense • Wireless • Semiconductor • Installation & Maintenance • Handheld test tools • Power meters and sensors • Bench power supplies • Audio analyzers • USB modular products • Bench digital multimeters • VEE Software • GPIB connectivity products Group/Presentation Title

  5. Our Products The focus for this design challenge! Bench Top/ Portable Accessories /Software Handheld Modular I/O Connectivity Power Meters & Sensors U8101A Bench Display Tester U1250A/U1240A Series HH DMM U8903A Bench Audio Analyzer U1600A Series HH Scope U1401A HH Multi-function Calibrator Meter Power Sensors USB Modular Instruments Power Supplies U3000A Electronic Instrumentation Training Kit U1701A Capacitance Meter & U1731A/U1732A LCR Meters U3606A Multimeter I DC Power Supply U1210 Series HH Clamp Meters N1918A Power Analysis Manager U3400 Series 4½ & 5½ Digit Dual Display DMM 34405A Digital Multimeter USB Data Acquisition Devices Agilent VEE Pro/ Express/Student 9.0

  6. Agilent Handheld Test ToolsFor Electronics, Electrical and Industrial Testing 1. Handheld Digital Multimeters Group/Presentation Title The range:

  7. Agilent Handheld Test Tools (continued)For Electronics, Electrical and Industrial Testing 2. Handheld Clamp Meters 4. Handheld LCR and capacitance meters 3. Handheld Oscilloscopes 5. Handheld Multi-function calibrator-meter For more info on these handhelds, please visit www.agilent.com/find/handheld-tools Group/Presentation Title

  8. Agilent Handheld Test Tools Tagline Note: Please use this themeline visualization in both 2-D and 3-D concept designs. Group/Presentation Title

  9. Why “Retool Your Expectations”? Group/Presentation Title • When a customer walks in a retail shop to buy a handheld test tool, they already know which brand to buy from, which is very often not the Agilent brand. • We want the customer to reconsider their opinion —and we want them to consider Agilent handhelds. • What’s the most compelling reason we can provide? • Agilent has demonstrated its technological prowess through its history of innovation. • How does that relate to handhelds? • This is covered by the examples of innovation in the bullet points (next page).

  10. The Retool Your Expectations message For more than 70 years, Agilent has been creating innovative measurement solutions. Recently, we’ve been applying our tradition of innovation to handheld tools for electrical and electronics testing. Today, these tools are ready for the conditions you face every day—and many offer unique functions: •  Clear readouts from the high contrast and visibility of an OLED display • Continuity checks with feedback via audible alerts and flashing displays • Low-light testing in cramped spaces with a built-in flashlight • Accurate ground-resistance measurements that minimize false readings • Data logging and optional transfer to a PC We’re always looking for ways to simplify your work. As the innovations continue, you may start to feel like we do: It’s a good time to retool your expectations in handhelds. • Agilent’s history of innovation stretches back to 1939 when Bill Hewlett and David Packard founded Hewlett-Packard in Palo Alto, Calif. Agilent was spun off from HP in 1999 as part of a corporate realignment that created two separate companies. Group/Presentation Title

  11. The challenge Group/Presentation Title • To design 2D and 3D concepts that relate to the handheld • test tool tagline “Retool Your Expectations” • 1. For 2D concepts: • Your concept must be creative and flexible for usage across different print materials such as a poster, flyer etc. • 2. For 3D concepts: • Your concept should be attractive and eye-catching to capture the attention of customers and persuade them to get more information about Agilent handheld test tools.

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