The strategic framework for tourism development in AP Vojvodina – Republic of Serbia

1. The strategic frameworkfor tourism development in AP Vojvodina – Republic of Serbia

2. Serbian part of Danube catchment area • Danube runs trough Serbia in the middle part of its course in the length of 588,5 km, of witch about 362 through territory of Vojvodina • Danube River is one of the most important factor for economic, urban, cultural and historical development of Republic of Serbia. Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina

3. Serbian part of Danube catchment area • The Serbian part of Danube catchment area, as the whole Serbia, is now at the historical crossroads of the intensive adaptations to the European integrations, with a powerful growth of competitive capacities of institutions, enterprises and individuals. Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina

4. Serbian part of Danube catchment area • The Serbian part of Danube catchment area has a diversified structure of attractions and it is near the traditional and new tourist markets • The tourist attractions in the Serbian part of Danube catchment area have not been enough valuated in the past • Tourist products neither enough developed nor well commercialized at the international tourist market Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina

5. The Golubac Castle Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina

6. Danube River Great Potential for Development of Tourism • Danube and his gravitation region, in Serbia is recognized as a river which has a great potential for development of tourism • The process of transformation of comparative and competitive advantages in the tourism is an important generator of national well-being Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina

7. Tourism Strategy of the Republic of Serbia The Government of Serbia in 2005 adopted a strategy for tourism development Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina

8. Tourism Strategy of the Republic of Serbia • Tourism Development Strategy of the Republic of Serbia by 2015. plans establishment of tourism cluster for successful positioning of Serbia as the relevant destinations on the international tourist market. This strategy is defined by the following clusters: • Vojvodina • Belgrade • Southwestern Serbia • Southeastern Serbia Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina

9. Vojvodina water treasures, Pannonian delight

10. Plan for the economic development of Vojvodina • Since 2002 The Executive Council of The Autonomous Province of Vojvodina and the German Association for Technical Cooperation (GTZ) conducted a project - Medium-term plan for economic development of Vojvodina • The priorities defined in the program are: • development of tourism • improvement of infrastructure (roads, energy supply and water) • training of human resources Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina

11. Nautical Tourism • Among the measures provided for the tourist economy stand measure - promote nautical tourism along the Danube. • The goals of the NTD are: • Development of nautical tourism on the Danube • Capacity building nautical infrastructure: marinas, bridges, ports, tourist attractions on the water, etc • Attracting tourists in Vojvodina • To link Vojvodina, as a region, with tours along the Danube • Tourism promotion and economic development environment in the vicinity of nautical tourism facilities Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina

12. Danube Marina - Apatin Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina

13. Master plan of tourism destinationGornje Podunavlje • “Gornje Podunavlje” is a part of European corridor VII, located in northwestern part of Serbia (in the Autonomous Province of Vojvodina) • Master plan of tourist destination “Gornje Podunavlje”, which is written under the Ministry of economy and regional development, considers next steps for developing this destination: • Analysis and evaluation of space available and total resources for development of tourism sector as a part of economy • Market analysis with an analysis of competition and benchmarking analysis • Shaping a clear vision of sustainable development of tourism in the area of the Gornje Podunavlje, detailed objectives and development strategy and growth-oriented model to generate economic prosperity Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina

14. Master plan of tourism destinationGornje Podunavlje • Master plan of tourist destination “Gornje Podunavlje”, which is written under the Ministry of tourism and regional development, considers next steps for developing this destination: Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina

15. Marketing Strategy of Tourism in Vojvodina • Adopted in 2009 by the Provincial Secretariat for Economy • Main goal: • Faster involvement of AP Vojvodina as a tourist destination on domestic and foreign markets • Measures: • Brand building • Improving of strategy implementation Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina

16. The Wealth of Diversity Danube tourism cluster – members • Hotels • Bed-and-breakfasts • Restaurants • Boats • Transport companies • Travel agencies • Wine producers • Souvenir makers • Magelan – destination management company – cluster leader

17. Vojvodina today • More then 25 different nationalities • 6 languages in official use • Numerous religions communities • Vojvodina is Autonomous province in Serbia

18. The Wealth of Diversity • The Wealth of Diversity is important resource of this region • The Wealth of Diversity is basis for creating a unique tourism product • This product is culture tour that includes visit to villages with specific environment, different culture, traditions, old crafts, different folklore dance, tastes of local specialities….

19. References

20. Thank you for your attention Vesna Piperski Tucakov Undersecretary Provincial Secretariat for Inter-regional Co-operation and Local Government Government of Autonomous Province of Vojvodina, Republic of Serbia vesna.piperski@vojvodina.gov.rs Provincial Secretariat for Interregional Cooperation and Local Self-Government – AP Vojvodina