CSR & Events - Meetings of the future?

1. CSR & Events - Meetings of the future? Roger Simons & Rebecca Saunders/Amelia Barratt-Smith September 02 • 2011

2. Overview • What is driving sustainability in global business? • The Event Industry – how can we change things? • What are the challenges? • Solutions ? • Case studies • Resources 2

3. ISO 20121 Introduction to BS8901 Evolution into ISO20121 GRI Event Sector Supplement 3

4. Efficiencies

5. Regulation

6. Emissions

9. Responsible Business

10. Supply Chain Leadership • The world's largest consumer goods maker • To increase the company's understanding of its own supply chain. • Suppliers are asked for electrical and fuel energy use, water input and output • Optional categories- renewable energy use, transportation fuel efficiency and potential waste material that is recycled, reused or recovered. • Uses measurement standards and protocols from the World Resources Institute, the World Business Council for Sustainable Development and the Carbon Disclosure Project

11. Wal-Mart ask 15 questions to 60,000 suppliers. • Four areas: energy and climate; material efficiency; natural resources; people and community. • Ask for information on sourcing policies, third party certifications, and community involvement, while P&G does not. • 9,600 retail units under 69 different banners in 28 countries. • 2011 sales of $419 billion

13. Competition

14. A New Era of SustainabilityUN Global Compact-Accenture CEO Study 2010 100 in-depth interviews with global leaders, including 50 CEOs, chairpersons and presidents of UN Global Compact member companies from 27 countries Online survey of 766 UN Global Compact member CEOs from nearly 100 countries across 25+ industries

15. 93% of CEOs believe that sustainability issues will be critical to the future success of their business Very Important Important Overall 54% 39%

16. “The economic downturn has raised the importance of sustainability as a leadership issue for top management” Overall Strongly Agree or Agree 80%

17. Brand, trust and reputation Revenue growth/cost reduction Personal motivation Customer demand Employee engagement/recruitment QUESTION TO AUDIENCE- What motivates you most to organise sustainable events?

18. CEOs identify brand, trust and reputation as the critical motivating factor for sustainability, with the potential for revenue growth and cost reduction in 2nd place Brand, trust and reputation – 72% Revenue growth/cost reduction – 44% Personal motivation – 42% Customer demand – 39% Employee engagement/recruitment – 31%

19. Who’s asking ?

20. Fact: Clients are asking! • CSR Policy • Does your company have a Corporate Responsibility policy? • Dedicated resources • Does your company have a person in charge of the CSR policy? • Key Factors • Please indicate the most pertinent environmental factors and social factors for your company • Reporting • Does your company publish a CSR report? • Supply Chain Management • Please describe your company’s process for implementing CSR standards in its supply chain? Source: Event Agency RFPs

21. Who is Measuring?

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25. QUESTION TO AUDIENCE- Who is only using reusable bags when shopping? 25

26. $9 billion on travel for mission-related business around the world 93,000 federal employees are travelling on any given business day to 8,000 locations Use 24 million room nights of hotel space An average hotel purchases more products in a week than 100 families purchase in an entire year?

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31. 3 % off Masterbill 31

32. Community Involvement

35. What are the challenges?

36. Budget • Attendance/Exhibitors • Sponsorship • Marketing • Content

38. It’s going to cost me more!

39. Carbon offsetting is not progress

40. Measurement isn’t easy

41. Sustainable Event Measurement Tool Tool provides online, excel, pdf or printable outputs of data: • Energy Use • Resource Use • Carbon Use • Waste Creation • Water Use

42. Solutions • What can you do? • - International frameworks • Case studies • Practical steps • Resources

43. The international standard for event sustainability management • Yes • No How many of you are aware of ISO 20121?

44. Framework for implementing sustainability at events, in venues and for suppliers Benefits: • Recognised way of working • Unique communications opportunity • Creating efficiencies International Standard for Event Sustainability (ISO 20121) Planning Implementation Review

45. Framework for reporting on sustainability for events Benefits: • Recognised framework • Increased transparency • Unique communications opportunity Global Reporting InitiativeEvent Organiser Supplement

46. Who is doing this?

47. Large European conference • Now expanded to 15 events Self certified to BS 8901 Nominated sustainability champion for each event Saved 20% of budget Benchmarked to be able to set SMART targets Zurich Insurance‘Obvious in Hindsight’ Event, Lucerne

48. Wanted to demonstrate they are thought leaders BS 8901 triallee Monitored and measured event impact Created model for future events Google‘Zeitgeist’ Conference

49. Large corporate event Keen to make sustainability visible at the event Flower seed paper menus Selected sustainable venue Sourced plants rather than flowers Donated plants to local women’s project Lloyds TSB

50. Coca-ColaInspiration Event, London Sourced venue with sustainability credentials Biodiversity delegate tour Healthy food options Inspirational speakers on sustainability Organised by sustainable event management company