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CSR Visions for the future. Oslo, November 14, 2012 Idar Kreutzer, CEO, Finance Norway. A global market in transition. Business as usual is not an option. Today and BAU: The world is on an unsustainable track. Source: World Business Council for Sustainable Development, Vision 2050.
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CSR Visions for the future Oslo, November 14, 2012 Idar Kreutzer, CEO, Finance Norway
Business as usual is not an option Today and BAU: The world is on an unsustainable track Source: World Business Council for Sustainable Development, Vision 2050 Vision 2050: Around nine billion people live well, and within the limits of the planet
Redefining strategic framework for business Fluctuating prices and availability of raw materials ”Those companies that wait to be forced into action or who see it solely in terms of reputation management or CSR, will do too little too late and may not even survive.” Increasing complexity of risk Rising cost of capital Business Evolving framework conditions Changing consumer behavior Paul Polman, CEO Unilever Source: World Business Council for Sustainable Development, Vision 2050
Significant needs for investments Expected investment needs for urban infrastructure up to 2030 (US$ billions) Many opportunities... Systems planning Water Technology Infrastruture Buildings Finance Source: Booz Allen Hamilton, 2007
’Must haves’ for 2020 Economic Political Leadership and legislation New success measures and pricing to incorporate externalities Awareness, incentives and access Efficiency, innovation and proliferation Social Technological
Partnerships ”If you want to succeed, you need restrictions that make things difficult. Limitations make you think.” Powerhouse - constructing Norway’s first energy positive building
Hydro takes a leading position in redesigning production Lower energy use Lower emissions Kg CO2e / Kg aluminum KWh / Kg aluminum -70% Source: Hydro. Average specific emissions from Hydro’s Norwegian smelters
…it is about leadership and culture Active disengagement Culture eats strategy for breakfast!
How do you implement a successful change process? Ownership Understanding Acceptance Knowledge
Leadership for sustainability Sustainability is the single biggest business opportunityofthe 21st century The most important thing I have learned since becoming CEO is context. It’s how your company fits with the world and how you respond to it. Harold Lee Scott, Jr, former CEO Wal-Mart Jeff Immelt, CEO The General Electric Company