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Facilitating FDI into Europe and Central Asia World Bank Group's Investment Climate Department

Facilitating FDI into Europe and Central Asia World Bank Group's Investment Climate Department. Istanbul May 2 nd , 2013 Tuomo Airaksinen. What is Invest in Finland?. National Investment Promotion Agency of Finland

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Facilitating FDI into Europe and Central Asia World Bank Group's Investment Climate Department

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  1. Facilitating FDI into Europe and Central AsiaWorld Bank Group's Investment Climate Department Istanbul May 2nd, 2013 Tuomo Airaksinen

  2. What is Invest in Finland? • National Investment Promotion Agency of Finland • Consultingservices to foreigncompanies • Greenfieldinvestments • M&A’s • R&D units • Search for business opportunities • Fully funded by Ministry of Employment and the Economy • Services arefree of charge to foreigncompanies • Confidentiality Best practise inquiry handling

  3. Why Finland? • The business centre of the northern European market area • Excellent base for knowledge- and technology-based investments • World's leading business environment and competitive economy • Current facts updated daily in our website www.investinfinland.fi Best practise inquiry handling

  4. Reality of our FDI attraction • Investordevelopment is the standardservice in selected, attractiveclusters, but • Finland is a relativelysmalleconomy • Limited amount of majormarketdriven FDI • Scarce IPA resources - where to concentrate? • Servingmajormarkets and industries • Resulting in georaphical and industrialgaps in ourservices • Team Finland promotingglobally the awareness of Finland as investmentdestinationincreasesinquiries • Reactive operation/inquiries - an important source of FDI for us! Best practise inquiry handling

  5. Inquiryhandling • Inquiry handling is a tool • To analyze the demand • Feed back to Market Intelligence and Sales • To optimize the use of resources by efficient screening • Earlyunderstanding of the investorpotential • Non-FDIcasesforwarded to otheragencies • To compete in the evertoughening Investment Promotionworld • Inquiry handling is a process • Guarantee the visibility to potentialinvestors, website & webmarketing • Makecontactingeasy • Dedicated persons to analyze and classify the potential • Sales responsible for the client contacts Best practise inquiry handling

  6. Inquiry handling • Timing • Quickresponse, with furtherquestions as needed, increases the position among the competition • ”Youneverget the secondchance to make a goodfirst impression” • Challences • Industriesthatarenot in ourscope • Limited information for immediateresponse • Support of the localnetwork to assist in factfinding • Confidentiality issues with the FDI consultants • Is there a real customer behind the inquiry? • Where and how will our information be used? Best practise inquiry handling

  7. Thank you! Finland, coolerthanyouthink! Best practise inquiry handling

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