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FIT ON THE WAY – THE HEALTHY PT STOP

FIT ON THE WAY – THE HEALTHY PT STOP. Enhancing the quality of life by designing better access to and waiting situations at bus / tram stops for promoting public transport. HYPOTHESIS.

kylie-morrison
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FIT ON THE WAY – THE HEALTHY PT STOP

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  1. FIT ON THE WAY – THE HEALTHY PT STOP Enhancing the quality of life by designing better access to and waiting situations at bus / tram stops for promoting public transport

  2. HYPOTHESIS One of the most frequent mentioned reasons why public transport (pt) won’t be used is because the travel time is perceived to be too slow. Onthe other hand side car traffic is assessed to be quicker than it is in reality (especially by the drivers) This means the two means of transport are assessed differently in subjective terms even if their door-to-door time is the same This „subjective difference in the head“ can be reduced by awarness forming measures.

  3. Perceiveddoor-to-doorÖV travel timeby pt Objectivedoor-to-doortravel timeby pt Objectivedoor-to-doortravel timeby car Perceiveddoor-to-doortravel timeby car Objective travel time and perceived travel time DifferenceIn the perceiveddoor-to-doorTravel timebetweencar and pt

  4. OBJECTIVES OF THE PROJECT To show that it is possible to reduce the perceived door-to-door travel time To increase the image of public transport To make sure that soft measure activities will be included into the repertoire of measures of public transport operators.

  5. TARGET GROUPS PT Users Car Drivers

  6. THE DEMONSTRATION What? Perceived reduction of door-to-door travel time through strenghtening exercises relaxation exercises / breathing exercises / while waiting Why? Decision of the topic Health / Fitness / Wellness is a trend in the moment Personal benefit is easy to be demonstrated and varified

  7. THE DEMONSTRATION Where? At bus stops and tram stops in Graz and in the vehicles How? • Medial support (TV, broshüre, flyer, poster, website, etc.) • Promoters • Winning competition

  8. THE PT STOP

  9. no Correct answer yes Partly correct No idea on the contents In Do you know the campaign „Fit in Fahrt“? percentages

  10. Do you think this campaign can contribute shortening the waitingtime? Don‘t know 18% No 9% Yes 73%

  11. What else would be useful?? * Among other things, "Other" includes dancing steps, sending greetings, on-line votes on topical issues and current affairs, showing gymnastic exercises Multiple mentions possible

  12. HOW DID YOU BECOME AWARE OF THE CAMPAIGN? multiple mentions possible

  13. Being out in one’s estimate - differences while waiting With / without keeping people busy

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