1 / 11

Union for Reform Judaism Youth & College Programs in North America and Israel

Union for Reform Judaism Youth & College Programs in North America and Israel. Master of the Universe Webinar Series: Emails that don’t suck!. Scott Hertz, Leslie Bass & Patrick Stanley. Design Basics.

kynan
Download Presentation

Union for Reform Judaism Youth & College Programs in North America and Israel

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Union for Reform Judaism Youth & College Programs in North America and Israel Master of the Universe Webinar Series:Emails that don’t suck! Scott Hertz, Leslie Bass & Patrick Stanley

  2. Design Basics “To design is to communicate clearly by whatever means you can control or master.” -Milton Glaser “Great ability develops and reveals itself increasingly with every new assignment.” -Baltasar Gracian

  3. Inspiration Station

  4. Writing for the Web • Visualize a newspaper • Newspapers place important stories “above the fold” so you can see them immediately when you pick one up. Do the same for your emails. • Think postcard, not letter • Brevity is key. Try not to write an email like it’s a letter; only give clear and concise information. • Keep paragraphs to four sentences. • If you have quite a bit to say, create an article on your website and link to it. • What’s the point? • People want to know “what do you need from me?” Answer this question quickly. Skip long introductions and get to the point.

  5. Information Design • Subject Lines • Keep it short, simple and to the point. • Avoid using caps lock and multiple exclamation points • Content • Create an outline of your email before you begin. • Make sure it’s easy to find the Who, What, Where, When, Why’s in your email. (Bold the important pieces) • Proofread • Draft your email in a text editor that has spell check. • Take a minute and read your email over before hitting send. • Test • Send a test email to your URJ AND personal email addresses.

  6. Text Design

  7. Visual Design • Don’t overwhelm the template • KISS (Keep it simple, stupid!) • Choose one focal point (photo, header or graphic) • Keep color scheme to 3 or fewer colors • Consider matching colors to the logo or template • Add a photo • Make it memorable! Add some life to your email • Use www.picnik.com for basic resizing • Use image alignment to wrap text- right or center

  8. Informational Emails

  9. Newsletters & Multi-Topic

  10. Holiday Emails

  11. Holiday Emails

More Related