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Tesco: Think 25

Tesco: Think 25. Selling Alcohol Responsibly. Introduction - Group G. Presentation for Tesco : Think 25 (Changed brief from Think 21) The problem of under-age drinking in the UK Current Government Thinking What are their competitors doing?. The Problem of Under-Age Drinking.

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Tesco: Think 25

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  1. Tesco: Think 25 Selling Alcohol Responsibly

  2. Introduction - Group G Presentation for Tesco : Think 25 (Changed brief from Think 21) • The problem of under-age drinking in the UK • Current Government Thinking • What are their competitors doing?

  3. The Problem of Under-Age Drinking Criminal and disorderly behaviour during or after drinking in previous 12 months amongst 10- to 17-year-olds who drank at least once a month • Dramatic increase of under 18’s drinking • Led to massive costs to the government/taxpayer • Hospitalization • Vandalism • Policing http://www.homeoffice.gov.uk

  4. Current Government Thinking • 50p Per Alcohol Unit – SNP • Raising Drinking Age to 21 • Alcohol Only Checkouts • Invisible Marking Of Bottles http://scotlandonsunday.scotsman.com/

  5. Other Supermarkets • Morrisons & Asda - Challenge 25 • Sainsburys & Somerfield – Think 21 • Review of alcoholic beverages

  6. Conclusions • Failing Many Test Purchases (passed 50%) • Large fines possible • Reputation at stake http://www.talkingretail.com/news/industry-news/

  7. Recommendations • Implement Think 25 – Asda Has Shown Success • Clubcard ID Scheme • More Training

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