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COLLEGE of Literature, Science, and the Arts University of Michigan

COLLEGE of Literature, Science, and the Arts University of Michigan. Fundraising for Education Presentation for: Taipei Municipal University Of Education. Peggy Burns, Assistant Dean for Advancement. College of Literature, Science, and the Arts (LSA) Facts. 16,000 Undergraduate Students

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COLLEGE of Literature, Science, and the Arts University of Michigan

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  1. COLLEGEofLiterature, Science, and the Arts University of Michigan Fundraising for Education Presentation for: Taipei Municipal University Of Education Peggy Burns, Assistant Dean for Advancement

  2. College of Literature, Science, and the Arts (LSA) Facts • 16,000 Undergraduate Students • 980 Faculty • 1,200 Graduate Students • Three Divisions: • Natural Science, Social Science, Humanities • 26 Departments, 20 Programs /Centers / Institutes and 7 Museums • 200k Alumni (400K UM Total)

  3. Rankings • First Year Student Experience • Learning Communities, Service Learning, Study Abroad, UROP • #22 for Best Undergraduate Education • #8 Commitment to Undergraduate Teaching • Above Yale, Stanford and Harvard • #29 among National Universities (US News & WR) • #1 in Research and Development Funding (NSF) • #15/200 World’s Greatest Universities (QS Rankings) • 26 LSA Departments in the top 15 (NRC)

  4. Rankings • #11 Most Desirable large School • #15 Top Schools for Future Power Brokers • #24 Most desirable Urban Schools (Newsweek) • #2/50 Top MFA Programs (Poets and writers Magazine) • 26 LSA Departments in the top 15 (NRC)

  5. My Office - LSA Advancement • Development • Marketing • Communications • Student Recruitment and Scholarship • Vision: to create a culture of giving for the nations preeminent public liberal arts college

  6. Resources • Personnel Breakdown • 9 Regional Fund Raisers with Department Liaison Assignments • Annual Fund and External Relations Director • Events Team for College and Development Events • Stewardship Team • Marketing/Communications Team • Web Team • Student Recruitment and Scholarship Office

  7. The Need for Private Support

  8. UM Philanthropy 2008 – UM Completed $3.2B Campaign LSA – Raised $350M Individual Donors, Sponsored Research, Foundations, Corporations Student Support Program Support Faculty Support Building Projects

  9. Integrated Fund Raising Define your Message – marketing Deliver your Message - communications Focus on Students Segment your Alumni Steward your donors

  10. Types of Giving Annual Giving $1- 10K Major Gifts $50K+ Principle Gifts $1M+ Foundations Corporations Estate Gifts

  11. Major Gift Fund Raisers • Believes in the Product • Builds a Pipeline via a Process • Listens to the Donor • Engages the appropriate support resources • Asks the “Magic” Question • Always closes for the next step

  12. Major Gift Fund Raisers • Does pre-call planning and research • Has prompt follow up • Knows how to negotiate • Establishes a “relationship” • Sets and Achieves goals • Is able to create a sense of urgency • Is creative in providing solutions • Seeks a win-win situation

  13. Major Gift Process • Institution Perspective • Preparation • Planning/Strategy • Donor Interaction • Donor Response • Stewardship Donor Perspective • Ignorance • Awareness • Interest • Experience • Participation • Ownership From Advancement Resources LLC Cedar Rapids, Iowa Joe Golding, President (866) 398-3376 www.advancementresources.org

  14. Gift Engagement Process • Preparation • Planning/Strategy • Donor Interaction • Donor Response • Stewardship Distribution of Gifts • Principal Gifts: 7 & 8 figure 30 asks 25 closes 85% close rate • Major Gifts : $100K - $999K 900 asks 300 closes 33% close rate • Leadership Gifts: $10K-$100K 500 asks/yr 250 closes/yr 50% close rate • Annual Fund/ Annual Giving thousands of asks/yr

  15. Why support higher education? Investment in creating Knowledge A Gift that can solve real world problems Institutional Security Legacy Emotional Connection Loyalty Confidence

  16. Why Not? • Wrong Idea • Wrong Time • Wrong Amount

  17. YOUR QUESTIONS?

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