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Product Expansion

Product Expansion. 1975 Expanded product line including men’s wallets 1982 Distribution in the United States began 1990 Women’s product line launched in U.S. 2005 Teen product line scheduled to launch. Purses Handbags Tote bags Accessories Eyeglass cases Belts Jewelry Chokers

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Product Expansion

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  1. Product Expansion • 1975 • Expanded product line including men’s wallets • 1982 • Distribution in the United States began • 1990 • Women’s product line launched in U.S. • 2005 • Teen product line scheduled to launch

  2. Purses Handbags Tote bags Accessories Eyeglass cases Belts Jewelry Chokers Bracelets Shoes Sandals Pumps Women’s Accessories

  3. Subsidiary Expansion • El Cuero • Formed in 1985 • Headquartered in San Diego • El Cuero Distributors • Trucking company

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