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Generation Y Sits On Top of The Consumer Food Chain

Generation Y Sits On Top of The Consumer Food Chain . Presented by: Kathleen Metzger Thomas Trinh . Who is Generation Y?. Baby Boomers’ children Born between 1982 and 2000 12 to 30 year olds 82 million people are part of “Gen Y”. Cars and Clothes. 13 to 21 year olds influence:

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Generation Y Sits On Top of The Consumer Food Chain

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  1. Generation Y Sits On Top ofThe Consumer Food Chain Presented by: Kathleen Metzger Thomas Trinh

  2. Who is Generation Y? • Baby Boomers’ children • Born between 1982 and 2000 • 12 to 30 year olds • 82 million people are part of “Gen Y”

  3. Cars and Clothes • 13 to 21 year olds influence: • 81% of family clothing purchases • 52% of family car purchases

  4. Why So Much Influence? • Parents want to be friends with their children • The parents want to stay “youthful” and “kid-like” • Any other thoughts?

  5. Websites • Gen Y’ers don’t differentiate between the store and the website • To them, they are the same entity • They have little patience for websites • The average Gen Y consumer waits 3 seconds for a page to load then clicks away • Need for instant gratification

  6. Cheap or Elite • Elite: • Girls want something special • Abercrombie & Fitch • Brand new Mustang • Coach purses • Dolce & Gabbana sunglasses • Cheap: • Forever 21 • Thrift stores

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