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Newsbrands and mobile comScore GSMA Mobile Media Metrics & MobiLens

Newsbrands and mobile comScore GSMA Mobile Media Metrics & MobiLens. Market Overview. 49.8m people now own a mobile phone in the UK, the majority of them are smartphones. Smartphone penetration. Smartphone ownership is up 14% on last year.

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Newsbrands and mobile comScore GSMA Mobile Media Metrics & MobiLens

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  1. Newsbrands and mobilecomScore GSMA Mobile Media Metrics & MobiLens

  2. Market Overview

  3. 49.8m people now own a mobile phone in the UK, the majority of them are smartphones Smartphone penetration Smartphone ownership is up 14% on last year Source: comScore MobiLens, 3 month average ending December 2013

  4. O2 is the largest UK operator in the UK Market share of operators(%) Source: comScore MobiLens, 3 month average ending December2013

  5. Samsung is the largest mobile phone manufacturer Market share of handset manufacturer(%) Source: comScore MobiLens, 3 month average ending December 2013

  6. Google Android is the most popular smartphone operating system Market share of Smartphone operating systems (%) Source: comScore MobiLens, 3 month average ending December 2013

  7. Majority of mobile phone users are using “connected media” % of mobile phone owners that use connected media Majority of people are doing one of the following on their mobile phone: browse mobile internet, use applications, email, stream or download music, or watch broadcast or on-demand video Source: comScore MobiLens, 3 month average ending September 2013

  8. News and mobile

  9. Just over half of smartphone users access news each month Over 18 million Smartphone users access news on their phone Source: comScore MobiLens, 3 month average ending December 2013

  10. iPhone users are 61% more likely to access news than the average mobile phone user % of iPhone users that access news 61% of iPhone users access news through their mobile browser or app. That is an index of 156 compared to all mobile phone users Source: comScore MobiLens, 3 month average ending December 2013

  11. Accessing news through a smartphone is particularly popular among young people Source: comScore MobiLens, 3 month average ending December 2013

  12. 25-34 year olds over index on accessing news on their smartphone 25-34 yr olds are 26% more likely to access news on their smartphone than the average smartphone user Source: comScore MobiLens, 3 month average ending September 2013

  13. Over half of 18-34 year olds access news on their smartphone 62% of 18-34 year old mobile phone owners access news through their smartphone. They make up 38% of all smartphone owners Source: comScore MobiLens, 3 month average ending September 2013

  14. Over half of smartphone owners with HH income of £75k+ access news on their phone Source: comScore MobiLens, 3 month average ending September 2013

  15. Newspapers and mobile

  16. Newspaper sites reach 39% of the mobile audience 13.5maccess newspaper sites on their mobile through their network or Wi-Fi Source: comScore GSMA Mobile Media Metrics, December 2013

  17. Unique visitors accessing newspaper sites grew 40% year on year +40% YoY Source: comScore GSMA Mobile Media Metrics, December 2013 and December 2012

  18. Newspaper page views have enjoyed significant growth year on year +63% YoY Source: comScore GSMA Mobile Media Metrics, December 2013 and December 2012

  19. Newsbrand mobile sites attract a young audience 50% of those who access newsbrands through an app or their mobile browser are 18-34 Source: comScore MobiLens, 3 month average ending December 2013 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Dailystar.co.uk, Financial Times Group

  20. More than 8 out of 10 newsbrand visitors also visit social media sites 85% of newsbrand visitors also visit social media sites on their mobile browser Source: comScore GSMA Mobile Media Metrics, December 2013 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

  21. Visitors to newsbrand sites are more likely to visit social media sites than the average mobile internet user Source comScore GSMA Mobile Media Metrics, December 2013 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

  22. More 18-34s access newsbrands than Twitter via their mobile browser Source: comScore MobiLens, 3 month average ending December 2013 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Times Online, Dailystar.co.uk, Financial Times Group

  23. 9 out of 10 newsbrand visitors also visit retail sites 89% of visitors to newsbrand sites also visit retail sites on their mobile browser Source: comScore GSMA Mobile Media Metrics, December 2013 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

  24. Mobile newsbrand visitors are twice as likely to visit Amazon Newsbrand visitors to Amazon index at 198 compared to average mobile internet user Source: comScore GSMA Mobile Media Metrics, December 2013 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

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