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Business models of social networking sites

Business models of social networking sites. or “How do social networking sites generate revenue?”. Presenters: Richard Brammer, Sebastian Fietz. Gliederung. Rückblick: Revenue Models Webseitenbewertung Exit-Strategy Starke Modelle Hybridmodelle. Revenue Models.

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Business models of social networking sites

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  1. Business models of social networking sites or “How do social networking sites generate revenue?” Presenters: Richard Brammer, Sebastian Fietz

  2. Gliederung • Rückblick: Revenue Models • Webseitenbewertung • Exit-Strategy • Starke Modelle • Hybridmodelle Richard Brammer, Sebastian Fietz

  3. Revenue Models • Quelle: Wirtz, B. W.: Electronic Business, 2. Auflage, Wiesbaden 2001, S. 215 Richard Brammer, Sebastian Fietz

  4. Webseitenbewertung • Webseitenbewertung: www.abseits.de/websitewert.htm • Domainbewertung: www.adressio.de • Community Value Creation Index: www.komjuniti.com Richard Brammer, Sebastian Fietz

  5. Exit-Strategy • Optionen • Kriterien • Profitabilität • Hochqualitativ • Intellektuelles Eigentum • Kundenbasis • Team Richard Brammer, Sebastian Fietz

  6. Starke Modelle • Freemium • Productization • Data Mining • Micropayment • (Commission) Richard Brammer, Sebastian Fietz

  7. Hybridmodelle Richard Brammer, Sebastian Fietz

  8. Fazit • Hybridmodelle nutzen • Exit-Strategy frühzeitig planen • Userzahl und Netzwerkeffekte maximieren Richard Brammer, Sebastian Fietz

  9. Vielen Dank! • Handout und Vortrag erhältlich unterwww.sebastianfietz.de/ebs.html Richard Brammer, Sebastian Fietz

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