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comScore Media Metrix Canada “Measuring The Digital Landscape”. QUEBEC Insights “Juste Pour Rire” The Unique Visitor and Beyond---A world of Diversity. Internet Penetration by Region. Source: comScore Media Metrix, Dec 2002, All Locations. Top 10 Quebec Online
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comScore Media Metrix Canada “Measuring The Digital Landscape”
QUEBEC Insights “Juste Pour Rire” The Unique Visitor and Beyond---A world of Diversity
Internet Penetration by Region Source: comScore Media Metrix, Dec 2002, All Locations
Top 10 Quebec Online Web Activities---Unique Visitor Portals Source: comScore Media Metrix Canada, April 2003, Total Canada All Locations *minus Corporate Presence
Top 5 Quebec Online Web Activities---Composition % UV Portals Source: comScore Media Metrix Canada, April 2003, Total Canada All Locations *minus Corporate Presence
Top 5 Quebec Online Web Activities---Composition % Pages Portals Source: comScore Media Metrix Canada, April 2003, Total Canada All Locations *minus Corporate Presence
Top 5 Quebec Online Web Activities---Composition % Minutes Portals Source: comScore Media Metrix Canada, April 2003, Total Canada All Locations *minus Corporate Presence
Total Canada and French Canada “Guerre des Tuques” The gender divide???
Gender Demographic ProfileComposition % of Unique Visitors Surfers in French Canada are more likely than the average adult surfer to be male
Gender Demographic ProfileComposition % of Pages Surfers in French Canada are more likely than the average adult surfer to surf deeper
Gender Demographic ProfileComposition % of Minutes Male Surfers in French Canada are only slightly more likely than the average adult surfer to spend more time
CANADA vs US “Nos Amis dans la Sud??” Who is really connected???
BROADBAND vs DIAL-UPUnique Visitors---Composition % More Canadians by Composition % use Broadband than in the United States
MERCI / THANK YOU Bryan Segal bsegal@comscore.com Brent Bernie bbernie@comscore.com