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The Industrial Monuments Route of the Silesian Vo i vodeship (Poland)

The Industrial Monuments Route of the Silesian Vo i vodeship (Poland). Promotion & International Cooperation Dept. Marshal Office of Slaskie Voivodeship.

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The Industrial Monuments Route of the Silesian Vo i vodeship (Poland)

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  1. The Industrial Monuments Route of the Silesian Voivodeship(Poland) Promotion & International Cooperation Dept. Marshal Office of Slaskie Voivodeship

  2. The Silesian Voivodshipis the largest site of industrial heritage monuments in Poland(1621 sitesof which149werecountedamongHeritageBuildings Register). Thisisthe most industrialized region of Poland. Industrial heritageisthewealth of the region and an element of regional development policy.

  3. THE INDUSTRIAL HEART OF POLAND BEATS IN SILESIA • Industrial monuments reflect uniqueness and cultural identity of Silesia. • Important ingredient of ournewimage and a sourceof pride. • All thehearts and passionputinto IMR functioning by thepeopleinvolvedintheproject.

  4. IndustrialMonuments Route is a theme car tourist route, comprising objects connected with industrial heritage of the Silesian region. The project is brand network tourist product encompassing the most important and most interesting post-industrial objects in the region from the tourism, historical and architectural point of view.

  5. 36 sites • mining and metallurgical tradition, electricity generation, railways, communication, water production and food industry • existing museums and heritage parks, buildings of public utility, inhabited workers houses and working establishments

  6. Industrial Monuments Route is an award winning, most interesting route of industrial tourism in Poland. Project realised since 2006. Consistency in financing: ca. 2 million Euro form the budget of the Silesian Voivodeship Self-government. Project implemented by means of training and marketing activities. The ‘Prezydent’ shaftin Chorzów

  7. Industrial Monuments Route (IMR) since 2010 is a part of European Route of Industrial Heritage (ERIH). Three out of all IMR sitesaretheso calledanchorpoints of ERIH, alongwithsuch an iconicexamplesof European Industrial Tourismas ZollvereinCoalMinein Essen orPilsnerUrquell Brewery in Pilzno. The ‘Tyskie’ Brewery inTychy

  8. Sites which are situated on the Industrial Monuments Route are visited annually by about HALF A MILLION PEOPLE. The turnout varies according to a place. The most popular site is Żywiec Brewery Museum which is visited annually by about 100 thousand people. TheHistoric ‘GUIDO’ CoalMinein Zabrze The Brewery Museumin Żywiec

  9. Zabrze, 13.04.2011 Brussels, 27.09.2011 r. Our sites – a few examples The Industrial Monuments Route of the Silesian Viovodeship

  10. Zabrze, 13.04.2011 Tools used in promotion of IMR The Industrial Monuments Route of the Silesian Viovodeship

  11. Informational signs by and in the objects

  12. Information – access to sites Road signs in number of 305 i.e. about 10 signs per object were installed.

  13. Standswithvisitingcards of each IMR site.

  14. Promotional publications: Industrial Monument Route maps are available in the objects, IT points, hotels, during the fair trades and promotional events in three different language versions.

  15. Internet service:www.zabytkitechniki.pl

  16. Websiteversionavailable for mobile devicesthroughphotocodes.

  17. Zabrze, 13.04.2011 Festival of the Industrial Monuments Route – INDUSTRIADA The Industrial Monuments Route of the Silesian Viovodeship

  18. Industriada - one-dayfestival of industrial heritage. Over 30 industrial monuments + about 25 townsand cities + 100 events = 350houresof entertainment, excitment and education.

  19. Zobot – hero of theday. Brandcharactersof IMR.

  20. 28 693 people participated in first edition of Industriada. In thesecondeditiontherewerealready 53 888 people.

  21. Technology ismagnetic!

  22. Thank you for your attention

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