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2014 Annual Meeting 20 August 2014

2014 Annual Meeting 20 August 2014. Chairman’s Address. Serko IPO. Rationale for public market listing Accelerate business plan Access new markets Build n ew products Access to capital $17m of new capital created. SKO Stock P erformance. * iKE GPS listed on 23 July 2014 at $1.10

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2014 Annual Meeting 20 August 2014

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  1. 2014 Annual Meeting 20 August 2014

  2. Chairman’s Address

  3. Serko IPO • Rationale for public market listing • Accelerate business plan • Access new markets • Build new products • Access to capital • $17m of new capital created

  4. SKO Stock Performance * iKE GPS listed on 23 July 2014 at $1.10 * Gentrack listed on 25 June 2014 at $2.40 Note: all share prices are re-based to Serko's price on the relevant day Source: Capital IQ

  5. Board Focus Strategy & Execution Performance Oversight Resource Allocation Governance & Risk

  6. Serko Market Opportunity • Asia Pacific estimated to be largest corporate travel region in world • US$480bn annual corporate spend* • Addressable Asia Pacific market estimated to be approx US$300bn *GBTA BTI Outlook – Annual Global Report & Forecast: Prospects for Global Business Travel 2013-2017, August 2013

  7. Strategy and Execution • Partner channels to market • Partnering locally • Regional expansion • Products and innovation • Organic growth across Asia Pacific • Potential for future inorganic growth

  8. Resource Allocation • Talent acquisition • Efficient onboarding of customers • Scaling the sales force • Cross promotion of products • Delivering mobile app • Building up delivery team

  9. Performance Oversight • Performance monitoring • Key performance indicators • Robust reporting structures • Regular benchmarking • Visibility through business systems

  10. Governance and Risk Management • Robust governance, risk & compliance framework • Focus on IP strategy and protection • Health and safety

  11. Maximising Shareholder Value • Robust governance • Clear strategy & direction • Appropriate resourcing • Strong partnerships • Rapid and continual innovation

  12. CEO’s Address

  13. Understanding Serko • Corporate travel booking • Air, hotel, taxi and hire car • Expense management • Corporate cards, out of pocket etc • Electronic payment • Near Field Communications “Serkomakes extraordinary online travel and expense management software that cuts the cost of corporate travel and improves traveller experience.”

  14. Travel Industry Transformation

  15. Operational Focus Performance People Partners Product

  16. FY14 Performance Highlights Results are in line with Investment Statement and Prospectus 6 markets 87 Staff $3.4m R&D 87 Staff 6 Markets 87 Staff $6.7m revenue

  17. People • Build world class team • Talent acquisition • Invest in future leaders • Focus on employee wellbeing • Serko Thrive

  18. Product Focus • Product innovation • Leverage Incharge acquisition • Roll out of Mass Booking Module • Low cost air and hotel providers • Mobile payments and NFC • Serko Mobile “Every thing that we do is designed to make corporate travel as cost effective and as simple as possible for travel administrators and travellers alike.”

  19. Partners • Trusted relationships with all of the major travel management company in region • Access to 80% of Australian market through current reseller base • New resellers signed in FY15 • Complex enterprise ecosystem • Travel providers • Content aggregators • Payment providers • Enterprise system vendors

  20. Performance Drivers Client acquisition Customer on-boarding Transaction optimisation

  21. Testimonial “Our adoption rate with a previous tool was about 13% and going downward, but when we switched to Serko it kicked off at 70% and has continued to rise ever since.” NuFarm.

  22. Key Goals • Build globally competitive business • Realise long-term shareholder value • Lead the next wave of innovation

  23. CFO’s Address

  24. Financial Performance FY14 Financial Results are in line with Investment Statement and Prospectus 6 markets 87 Staff 87 Staff $3.4m R&D $3.4m R&D $6.7m revenue Incharge acquired 87 Staff $1.7m Net loss • Up 45% supported with $0.9m of R&D grants Previously ($0.3m) 39% increase Dec 2013 Up from 47

  25. Serko’s Business Model Hosted Data Centre Travel Agencies Corporate Clients Content suppliers

  26. FY14 Financial Analysis • Revenue • Opex Other income from grants is not reflected in the chart above

  27. FY15 Outlook • Full year revenue forecast $11m • Growth skewed to second half of year • Successful on-boarding critical to H2 • Business currently performing in line with forecasts • IPO costs likely to be higher than forecast

  28. Resolutions

  29. 2014 Annual Meeting Resolution 1: That the directors are authorised to fix the auditors’ remuneration

  30. 2014 Annual Meeting Resolution 2: That Mr Simon Botherway is re-elected as a director of Serko

  31. 2014 Annual Meeting Resolution 3: That MrRobert Shaw is re-elected as a director of Serko

  32. Important notice This presentation is not an offer of securities. It is a summary and does not purport to be complete, accurate or independently verified. Any forward looking statements are subject to known and unknown risks, uncertainties and assumptions, so may not be correct. This presentation does not constitute financial, product, investment or other advice and does not take into account the particular needs of individuals. When making an investment decision you should consider your financial circumstances and seek independent financial and other professional advice. Do not rely on any information contained this presentation. All information in this presentation is current at the date of this presentation, and all currency amounts are in NZ dollars, unless otherwise stated.

  33. Thank you.

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