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WP2 – Information, awareness rising and capitalisation

WP2 – Information, awareness rising and capitalisation. Sha.p.e.s. Kick off Meeting – Rome 16-17 July 2013. Sha.p.e.s. Communication plan. Communication strategy. Defines the elements of internal and external communication : objectives target groups messages tools & actions

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WP2 – Information, awareness rising and capitalisation

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  1. WP2 – Information, awarenessrising and capitalisation Sha.p.e.s. Kick off Meeting – Rome 16-17 July 2013 Sha.p.e.s. Communication plan

  2. Communicationstrategy • Defines the elements of internal and external communication : • objectives • target groups • messages • tools & actions • budget • time plan Sha.p.e.s. Kick off Meeting – Rome 16-17 July 2013

  3. internal and externalcommunication The internal communication should help to consolidate the institutional links and the work relationships among the partners, whereas the actions of external communication should promote the visibility of the project at the territorial level. Sha.p.e.s. Kick off Meeting – Rome 16-17 July 2013

  4. objectives • The activities of the communication component have the main purpose to help achieve objectives and to give visibility to Sha.p.e.s. project, therefore they will widely disseminate activities and results among various groups of targets. • definireobiettivispecifici Sha.p.e.s. Kick off Meeting – Rome 16-17 July 2013

  5. Target groups • Two main predefined groups through implementation of most appropriate tools and actions: • Public relevance: institutions, social parts • Private relevance: economic actors, categorized in 3 broad groups – Arts and Culture; Design and Media • definire target groups lists Sha.p.e.s. Kick off Meeting – Rome 16-17 July 2013

  6. Target groups • Don’t forget the Sha.p.e.s. network: • 13 official partners • 11 external partners • 93 partners from previous projects capitalised in Sha.p.e.s. • other 12 capitalization projects • MED Authorities Sha.p.e.s. Kick off Meeting – Rome 16-17 July 2013

  7. tools • Logo and visual identity manual • Internet web site • E-magazine • Conference Kit and Gadgets • Social media Sha.p.e.s. Kick off Meeting – Rome 16-17 July 2013

  8. Logo and visualidentitymanual • The logo and more generally the brand represent the main graphic layout that will give the project a coherent and memorable image. • The visual identity manual sets up the principles of the logo usage on different type of communication material as well as type of characters and editing styles. It will include the templates of the headed paper and ppt presentation • WHEN: July 2013 Sha.p.e.s. Kick off Meeting – Rome 16-17 July 2013

  9. Internet web site • Public Area – provides an overview of the project, its objectives and partners. News, meetings and events, E-magazine, documents, FAQ, multimedia, links and contacts pages • Intranet pages – password protected area for exchange of documents and information among partners. • WHEN: • Web site structure defined: July 2013 • Web site published: October 2013 • Web site updating: till December 2014 Sha.p.e.s. Kick off Meeting – Rome 16-17 July 2013

  10. WEB DOMAIN Free domains: www.shapes-project.eu OK!!! www.shapes-medcap.eu www.medcap-shapes.eu Sha.p.e.s. Kick off Meeting – Rome 16-17 July 2013

  11. WEB SITE STRUCTURE Sha.p.e.s. WEBSITE GLOBAL ADMINISTRATOR AREA PUBLIC AREA PARTNERS AREA Q&As WORKING DOCUMENTS HOMEPAGE Sha.p.e.s. Kick off Meeting – Rome 16-17 July 2013 • PROJECT: • ABOUT • PARTNERS • EXTERNAL PARTNERS • ACTIVITIES • MEETINGS & EVENTS WP4 INFORMATION CENTER DOCUMENTS WP3 NEWS LINKS • LINKS TO YOU TUBE, FB • DISCLAIMER E-MAGAZINE

  12. E magazine • A toolfordisseminationtoinformTGsabout the project, newinitiatives, events, Sha.p.e.s.tools & services … • HTML and pdf. versions / publishedquarterly • 2 E magazine issuesforinstitutions • 2 E magazine issuesforSMEs • WHEN: October 2013; February 2014; June 2014; November 2014 Sha.p.e.s. Kick off Meeting – Rome 16-17 July 2013

  13. E magazine - contentsofissuen° 1 • MED Programme , includingcapitalisationprocess • IntroductiontoSha.p.e.s. Project • Presentation / conclusionsfromSevilleconference • Projects / outputstobecapitalized • Focus on Europe 2020 • News&events, includingother CAP projects Sha.p.e.s. Kick off Meeting – Rome 16-17 July 2013

  14. Conference kit and gadgets • Project leaflet (general information about the project / partnership) • Project folder • Gadgets • WHEN:Conference kit – readyforSevillaconference – October 2013 Sha.p.e.s. Kick off Meeting – Rome 16-17 July 2013

  15. Social media As part of SHA.P.E.S. online communication strategy, social media will be used as a tool to enable dialogue with different stakeholders and share information with each other, especially with general public. As a most effective means to generate interactive communication social media will represent a multi-way channel between partners and specific target groups. Possible social media: Facebook / You Tube / LinkedIn / Twitter Sha.p.e.s. Kick off Meeting – Rome 16-17 July 2013

  16. actions • Media and press releases/conferences • Project conferences and events • External Events Sha.p.e.s. Kick off Meeting – Rome 16-17 July 2013

  17. Media and press releases / conferences Sha.p.e.s. Kick off Meeting – Rome 16-17 July 2013 During all project activities local, regional and national media (broadcast, press conferences and printed media) as well as specialist magazines, web portals and other means of communication will be used to inform about project activities. The information will be targeted towards specific audience when possible and it will be transmitted mainly in local languages.

  18. Project conferences and events • Communication and disseminationevents: • Launchconference in Sevilla: 1-2 October 2013 • Finalconference in Rome , late 2014 • ThematicWPsrelatedevents – notrealtedto WP2 but a goodoccasiontocommunicate: • Knowledgefairs and seminars, training classes, creativitymarketplaces…. Sha.p.e.s. Kick off Meeting – Rome 16-17 July 2013

  19. Externalevents The project partners will also participate in and be presented at other external events – such as, those organized by the JTS, the EU authorities, local, regional and national organizations as well as on special international events taking place in partners’ regions. Sha.p.e.s. Kick off Meeting – Rome 16-17 July 2013

  20. Externaleventscalendar • OPEN DAYS 2013: 7-10 October 2013, Brusseles (BE) • MED AnnualEvent: 23-24 october 2013, Lisbon (PT) • DIRE & FARE Fair forPAs, October 2013, Florence (IT) • InnovationDay – 15 October 2013, Prato (IT) • PICNIT Conference: Prato ICT districtfor creative entreprises – November 2013, prato (IT) • Conferencefor IPA Countries – Creative MED Project, 2-3 December 2013, Zagreb (HR) • CONAMA (National CongressofEnvironment), November / December 2013, (ES) • Ideandando: July 2014 • BIZ Barcelona – 11-12 June 2014 Barcelona (ES) Sha.p.e.s. Kick off Meeting – Rome 16-17 July 2013

  21. BUDGET Sha.p.e.s. Kick off Meeting – Rome 16-17 July 2013

  22. Publicityobligations • The Regulation (EC) 1828/2006, art 2, 3, 4, 5 on information and publicity measures, carried out by the beneficiaries receiving assistance from the Structural Funds must be followed in all circumstances. • In conformity with the Art. 7 of the Subsidy Contract and Art. 8 of the Partnership Agreement, all communication or publication regarding the project, including a conference or a seminar, must state that it has received a subsidy from the ERDF through the MED Programme. In organising information dissemination events (conferences, seminars, fairs, exhibitions, competitions…) related to a project partly financed by the Structural Funds, the organizers must indicate the community participation to these projects through the presence of the European flag in the meeting room, of the European emblem and the logo of the programme on the documents. In general, the LP will guarantee the respect of the Regulation (EC) 1828/2006 of the Commission for the information and publicity actions on the European Structural Funds. Sha.p.e.s. Kick off Meeting – Rome 16-17 July 2013

  23. Publicityobligations – newmedcap logo Sha.p.e.s. Kick off Meeting – Rome 16-17 July 2013

  24. Information frompartnersforcommunicationpurposes • Full name and acronymofyourinstitution /organization • Contactperson (address, phonenumber and e mail) • Web site and high resolution logo ofyourorganization • Briefdescriptionofyourorganization (1500 charactersmax) • Detailedlistof target groups • Listofpossibleexternalevents Sha.p.e.s. Kick off Meeting – Rome 16-17 July 2013

  25. Contactdetails Lorena Vidas Letizia Benigni shapes@comune.prato.it Sha.p.e.s. Kick off Meeting – Rome 16-17 July 2013

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