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Demographic Secrets

Discover the demographic secrets and trends in older adult fitness, including the repackaging of exercise as a solution for various diseases. CEO Kris Hansen of Western Home Communities in Cedar Falls, Iowa, sheds light on this important shift. Explore the potential of senior trips by biking and walking, and learn how to increase their numbers by improving streets. Join Western Home Communities for the Mill Race on the River event, located across from Gateway Park, and witness the increase in trail use firsthand.

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Demographic Secrets

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  1. Demographic Secrets Kris Hansen, CEO Western Home Communities Cedar Falls, Iowa

  2. Silver Tsunami of Baby Boomers “There are many trends occurring in older adult fitness; however, probably the most significant one is the repackaging of exercise as a disease solution.” CEO Colin Milner International Council on Active Aging

  3. Senior trips by biking/walking Germany/Netherlands: > 50% USA: only 9% Source: Socioeconomics of Urban Travel

  4. Trips by bike: adults 75+ Netherlands: 25% of their trips Germany: 7% of their trips USA: .4% of their trips Source: Socioeconomics of Urban Travel

  5. How to increase numbers? Among older adults who report inhospitable streets: More than half say they would bike or walk more if streets were improved Source: Benefits of Complete Streets

  6. @Western Home Communities

  7. @Western Home Communities Mill Race on the River

  8. Mill Race on the River Across from Gateway Park

  9. Trail use will increase

  10. Demographic Secrets Kris Hansen, CEO Western Home Communities Cedar Falls, Iowa

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