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SETTING THE CONTEXT FOR TRADE EVENTS

SETTING THE CONTEXT FOR TRADE EVENTS. Kuldeep Sharma June 18,2012. CHOICE 1. AN HONEST SURGEON BUT SLIGHTLY LOW IN SKILL HIGHLY SKILLED SURGEON BUT SLIGHTLY DISHONEST. CHOICE 2. A LAWYER WHO HAS NEVER LOST A CASE A LAWYER WHO HAS HARDLY WON A CASE. MY COMMITMENT.

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SETTING THE CONTEXT FOR TRADE EVENTS

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  1. SETTING THE CONTEXT FOR TRADE EVENTS Kuldeep Sharma June 18,2012 Types and Selection Process

  2. CHOICE 1 • AN HONEST SURGEON BUT SLIGHTLY LOW IN SKILL • HIGHLY SKILLED SURGEON BUT SLIGHTLY DISHONEST Types and Selection Process

  3. CHOICE 2 • A LAWYER WHO HAS NEVER LOST A CASE • A LAWYER WHO HAS HARDLY WON A CASE Types and Selection Process

  4. MY COMMITMENT • TO MAKE YOU BEST TRADE EVENT MANAGER IN YOUR CATEGORY • TO HELP YOU UNDERSTAND THE BEST PRACTICES IN TRADE PROMOTION THROUGH TRADE FAIRS AND COMMUNICATIONS Types and Selection Process

  5. MY FOUR EXPECTATIONS • YOU WILL COMPLETE ALL YOUR CLASS EXERCISES AND PROJECTS IN TIME • YOU WILL COMMIT TO BRING EVERYONE TO THE SESSIONS IN TIME. • YOU WILL OPEN YOUR HEART OUT AND SHARE AMONGST OURSELVES THE ISSUES, SUCCESS STORIES, OBSTACLES AND EXPECTATIONS. • ONLY ONE OF US WILL SPEAK AT A TIME AND PLEASE RAISE YOUR HAND BEFORE ASKING ANY QUESTION Types and Selection Process

  6. WHAT IS THE CONDITION TO FILL THIS GLASS WITH TAP WATER Types and Selection Process

  7. TWO ENEMIES OF LEARNING • YOUR EXISTING KNOWLEDGE AND EXPERIENCE • LANGUAGE Types and Selection Process

  8. OUR PURPOSE • WE ARE NOT HERE TO IMPART KNOWLEDGE TO YOU. • WE ARE HERE TO HELP YOU RE-ARANGE YOUR EXISTING KNOWLEDGE TO BECOME MORE WISER • WE ARE NOT HERE TO TELL YOU TO DO THINGS RIGHT, WE ARE HERE TO HELP YOU IDENTIFY AND DO THE RIGHT THINGS Types and Selection Process

  9. EXERCISE • WHAT IS BEING SHOWN ? • FOR WHOM ? • WHAT COULD BE THE IMMEDIATE RESULT? • WHAT COULD BE THE SHORT TERM BENEFIT OF THAT RESULT? • WHAT COULD BE THE LONG TERM BENEFIT OF THAT RESULT? Types and Selection Process

  10. IDENTIFY THE CONTEXT? VDO: Thai Toys by Department of Export Promotion Note: The VDO will be recorded into CD, which shall be provided on Friday. During the training course, please download this VDO through MI Intranet. Types and Selection Process

  11. EXERCISE • WHAT IS BEING SHOWN ? TRADE PROMOTION INPUT LIKE-------------------- • FOR WHOM ?...TARGET..BENEFICIARY • WHAT COULD BE THE IMMEDIATE RESULT?..OUTPUT---------------- • WHAT COULD BE THE SHORT TERM BENEFIT OF THAT RESULT?---AN OUTCOME---------- • WHAT COULD BE THE LONG TERM BENEFIT OF THAT RESULT?-----GOAL….WHY …CONTEXT Types and Selection Process

  12. TRINTRON CASE • HOW MANY HAVE READ THE CASE ? • HOW MANY HAVE ATTEMPTED THE QUESTIONS IN THE CASE ? • SHARE YOUR ANSWERS ? Types and Selection Process

  13. WHY ? • WHY DO YOU CHOSE THE SOLUTION WHICH YOU CHOSE ? Types and Selection Process

  14. TYPES OF EVENTS AND SELECTION PROCESS Kuldeep Sharma June 18,2012 Types and Selection Process

  15. KEY AREAS OF TRADE EVENTS The key areas that the trade events address are: • ADVOCACY • MARKET ACCESS • CAPACITY BUILDING • MARKET ENTRY Types and Selection Process

  16. TYPES OF TRADE EVENTS • CONFERENCES • SEMINARS/ WORKSHOPS • SUMMITS • TRADE FAIRS PARTICIPATION • BUYER-SELLER MEETS • TRADE MISSIONS • SECTOR SPECIFIC COACHING • FUNCTIONAL COACHING Types and Selection Process

  17. SAMPLES OF TRADE EVENTS • Event: The 4th China International Service Outsourcing Cooperation Conference , Nanjing, Jiangsu Province, China • Organizer: Ministry of Commerce, China, China Council for the Promotion of International Trade and Jiangsu Provincial Government.  • Purpose: To provide a platform that helps participants in building partnerships, finding sources of investments and to get updates on current developments in the outsourcing space in China. Benefits of the event: • More than 1200 Government officials, international outsourcing buyers and vendors, consultants and experts from over 20 countries and regions participated • One-on-One Business meeting and match making events in the areas of Financial and Service outsourcing areas; round tables and seminars held in the area of modern outsourcing business are some of the events that were held Types and Selection Process

  18. (Samples Contd..) • Event : HCMC-EuroCham Seminar on English Language Skills-The Art of Negotiation Place: District 1, HCMC, Vietnam • Organizer: Jointly Organized by HCMC and European Chamber of Commerce in Vietnam • Purpose : The purpose of the seminar is to enhance awareness about practical awareness and application of English language for effective negotiations in business Benefits: • Non-native English speakers newer to formal negotiations in English, ideally of an intermediate to upper-intermediate level of business English had participated in the event • The seminar gave participants a better understanding and practical perspective of the English that is used in negotiating and had a high level of involvement by all of the participants Types and Selection Process

  19. (Samples Contd..) • Event: 2nd Annual Public Private Partnerships (PPPs) in Emerging Markets Summit Place: Kaula Lampur, Malaysia • Organizer: KW Group, Singapore • Purpose: The purpose of this interactive capacity building summit is to provide an excellent networking and knowledge sharing platform for PPP leaders, practitioners and decision makers from public and private sectors Benefits: • The interactive sessions helped the participants understand the opportunities and challenges faced in implementing PPP projects in emerging markets • The summit provided an excellent opportunity for PPP field practitioners to exchange input and perspective on PPP development worldwide Types and Selection Process

  20. (Samples Contd..) • Event: International Fair on Agricultural Technology • Place: Brno, Czech Republic • Organizer: BVV Trade Fairs, Brno • Purpose: The purpose of this professional trade fair is to provide a platform for all the stakeholders in the areas of agriculture, forestry and veterinary medicine to learn about recent trends and technologies. Benefits: • Provides producers, importers, and distributors of agricultural technology, feedstuffs, veterinary technology, forestry technology an international platform to showcase the latest developments • A meeting ground for professionals, eminent personalities, representatives of firms etc to discuss the current status and future developments of the whole the branch. Types and Selection Process

  21. (Samples Contd..) • Event: Buyer-Seller Meet on Indian Leather Products and Footwear Place: Croatia • Organizers: Embassy of India, Croatia and Council for Leather Exports • Purpose: To create a platform wherein the SMEs in the leather, garments segments can showcase their products to find potential buyers Benefits: • To create a platform for Indian SMEs to find some international partners • To increase the market access to new destinations for the products erstwhile fixed to traditional markets Types and Selection Process

  22. Exercise Types and Selection Process

  23. PLAN AN EFFECTIVE TRADE EVENT \ Some imperatives for the Event Co-ordinator or Manager include: • Outlining and articulating the event objectives • Managing the budget, particularly for unforeseen events or attendances • Providing accurate and targeted guest lists, invitations and communications strategy Types and Selection Process

  24. EVENT PLANNING CHECK LIST Types and Selection Process

  25. (Checklist Contd..) Types and Selection Process

  26. (Checklist Contd..) Types and Selection Process

  27. The Challenge: Who will lift the cup ? Types and Selection Process

  28. Project : Group 1 • Development of a business plan for a support program for SMEs for trade fair participation abroad Types and Selection Process

  29. Project Group 2 • Development of a business plan for a support program for SMEs for a Trade mission abroad Types and Selection Process

  30. Project 3 and 4 • Development of a business plan for a trade fair participation of your organization in one of the leading trade fair in the world Types and Selection Process

  31. Submit an initial report by June 19, 8.30 AM on • Selection criteria • Setting up objectives to be achieved • Time line • Key activities to be performed as a checklist • Identifying key cost heads for budgeting Types and Selection Process

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