Marketing yourself as a researcher

1. Marketing yourself as a researcher

2. Topics • Developing your Online Presence • Online tools and resources • Websites ( ask Tony ) • Social Media (Twitter, Linkedin, Facebook, Instagram) • Blogging

3. Research benefits from an Online Presence • Boost your professional profile • Enhance professional networking • Circulate information about professional opportunities, collaboration and upcoming events • Lack of an online presence can limit a researcher's visibility (not appearing in Google searches) • Advertise your thoughts and scientific opinions • Share journal articles • Post updates from conferences • Stay up to date with latest research and conversations about your topic • Reach your audience • Join online communities / attend virtually • Bridge the gap between researchers and the general public

4. Social Media allows you to; • Promote your research and increase its visibility • Communicate directly and quickly with others who have an interest in your research • Develop new relationships and build networks • Reach new audiences, both within and outside academia • Seek and give advice and feedback • Generate ideas • Share information and links (e.g. journal articles and news items) • Keep up-to-date with the latest news and developments • Follow and contribute to discussions on events (e.g. conferences that you can't get to in person)

5. Social Media • Choose the channels that are right for you -LinkedIn -Twitter -Facebook -Instagram • Keep your personal channels separate • It is ok to be a bit more casual but always be professional • Grammar and spelling • Engage, comment, share, network and use hashtags

6. Twitter • Fast, communicate in real time • Follow influencers in your field of research • Get to know hashtags • Used at conferences / engage and contribute virtually • Hashtags relevant to research eg #phdchat • Following a hashtag is like listening in on a conversation, be part of the conversation, knows what’s happening, engage with fellow researchers, share your knowledge • Use relevant hashtags in your posts to engage and increase reach

7. Blogging • Blog posts are long form, long-term projects, need commitment to raise profile - similar to writing an article in a magazine every week. • Blogs require greater initial time investments—crafting and editing posts can take hours • Blog content can be widely disseminated • Enhance your visibility online, appear in Google searches • You can also follow blogs from fellow researchers • Blogging platforms • Wordpress (most popular), wix, tumblr, weebly

8. TU Dublin Social Media • Take advantage of official TU Dublin existing social media channels LinkedIn >128k followers Facebook >58k followers Twitter >18k followers • #MyTUDublin #TUDublin • Tag us • TU Dublin Marketing & Communications: Deirdre.scully@dit.ie & linda.Donegan@dit.ie

9. University affiliation • Consistency in author affiliation is really important for our metrics! • Colleagues and students who author or co-author a publication should use “Technological University Dublin” in full as their author affiliation. • For presentations please use the full title or TU Dublin • Please never use a 3-letter acronym! • The TU Dublin logo can be downloaded from the staff intranet - go to A-Z and select ‘L’ for logo! https://www.dit.ie/intranet/publicaffairs/logo/