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From Anywhere and Anytime to Here and Now … Imagining the future of technology in culturally relevant contexts Ashwini Asokan : : Design Researcher : : User Experience Group Digital Home : : Intel Corporation : : ashwini.asokan@intel.com.

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  1. From Anywhere and Anytimeto Here and Now …Imagining the future of technology in culturally relevant contextsAshwini Asokan : : Design Researcher : : User Experience GroupDigital Home : : Intel Corporation : : ashwini.asokan@intel.com

  2. From anywhere & anytime to Here & Now Imagining the future of technology in culturally relevant contexts

  3. From anywhere & anytime to Here & Now Imagining the future of technology in culturally relevant contexts

  4. From anywhere & anytime to Here & Now Imagining the future of technology in culturally relevant contexts

  5. From anywhere & anytime to Here & Now Imagining the future of technology in culturally relevant contexts

  6. From anywhere & anytime to Here & Now Imagining the future of technology in culturally relevant contexts

  7. Same Vocabulary Language + Different Culture = Weirdo / a misfit From anywhere & anytime to Here & Now Imagining the future of technology in culturally relevant contexts

  8. Language Same Vocabulary + Different Culture = Weirdo / a misfit From anywhere & anytime to Here & Now Imagining the future of technology in culturally relevant contexts

  9. Technology has finally come off age … It’s now ubiquitous ….. Everywhere …The world is now connected Social networking = facebook, orkut, twitterQuality video experience = HD…… From anywhere & anytime to Here & Now Imagining the future of technology in culturally relevant contexts

  10. For those that don’t think so … They’re the developing countries – they’ll take a while“It’s only a matter of time before they catch up”The system is too complicated, they need to make it available to everyone “They don’t have the infrastructure .. they wont know”They’re not our market – of course they don’t find value in our technologies“They can’t afford it … they wouldn’t know” From anywhere & anytime to Here & Now Imagining the future of technology in culturally relevant contexts

  11. Top 5 Established vs. Emerging: Middle & Upper Class Populations MM EM MM EM MM EM 1998 2008 2018 And while they are all important … Goal Not to dismiss any of those issues …. but To look beyond those issues that have gated innovation and thinking in countries & cultures around the world for so longTo imagine the future of technology in culturally situated contexts in countries around the world From anywhere & anytime to Here & Now Imagining the future of technology in culturally relevant contexts

  12. What if I said … Top 5 Emerging vs. Mature: PC Households A tech as it exists today – is available everywhere but neither adds value nor is of interest to its consumers …. Is it still ubiquitous? MM EM Own PC Desire PC Neither own nor Desire PC In the Emerging Markets there are 153M HHs that can afford a PC today, have members that have used it at some point but do not desire one From anywhere & anytime to Here & Now Imagining the future of technology in culturally relevant contexts

  13. What if I said … It’s not as important to have internet access as it is to have access to internet content … How is that being done today without everywhere computing? HD is not most important in defining quality of an experience with content …. Access to content & context of consumption does … Does that mean the people saying this don’t count as part of a TV market? From anywhere & anytime to Here & Now Imagining the future of technology in culturally relevant contexts

  14. Is a technology truly ubiquitous until it’s culturally situated in contexts around the world (their cultures, communities … ) ??!? From anywhere & anytime to Here & Now Imagining the future of technology in culturally relevant contexts

  15. Meet Eish … (photos removed – legal reasons) “Terrace. It’s peaceful. Sitting with the kids and playing with them. The photo my brother took and me and the kids are playing there. Being with the kids and having fun is having a calm mind and a fulfilled heart. “ From anywhere & anytime to Here & Now Imagining the future of technology in culturally relevant contexts

  16. Meet Ling … (photos removed – legal reasons) From anywhere & anytime to Here & Now Imagining the future of technology in culturally relevant contexts

  17. Defining value … Something that … Creates IdentityBuilds & helps project ImageGets accessto people, communitiesGives me powerMakes me a key influential node in a large networkTranslates chance encounters into opportunitiesMediates the shared & the privateGives my family what I could never dreamof havingKeeps me moving constantly from class to class … upwards..In the context of the culture that I am in … From anywhere & anytime to Here & Now Imagining the future of technology in culturally relevant contexts

  18. Glimpses from around the world … From anywhere & anytime to Here & Now Imagining the future of technology in culturally relevant contexts

  19. Know your language before you design … Defining the vocabularymapping out the culture, its value systems, beliefs, context & meanings of relevant activitiesDefining the grammarshow these come together with design movement / interaction, communicationSpeaking the language … defining the product strategy / services working with local ecosystem From anywhere & anytime to Here & Now Imagining the future of technology in culturally relevant contexts

  20. From Globalization to Localization Achieving true ubiquity through situated applications of our technologies that have the power to change the way we think & innovate From anywhere & anytime to Here & Now Imagining the future of technology in culturally relevant contexts

  21. We will get there when we know …. When most things including space in a home are shared, when privacy is viewed as a negative thing & when you have multiple social networks –how does one mediate access to technology or their content? How can social networking helpenable physically collocated social networks to create new opportunities & experiences with each other? What does it mean for design to support and proliferate local language interfaces and content? What happens to the internet then? And to the new illiterate middle classes? How do we work with local organizations, industries, govt. & other infrastructures in countries around the world to create new experiences – especially with abundant constraints? Do we understand the risks of us & our companies becoming mere providers of tools and processes to companies around the world … instead of bringing on a new meaning to innovation that can enable localized culturally relevant experiences? From anywhere & anytime to Here & Now Imagining the future of technology in culturally relevant contexts

  22. Thank You!Questions From anywhere & anytime to Here & Now Imagining the future of technology in culturally relevant contexts

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