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TECHNICAL

TECHNICAL. INNOVATION ,. BEAUTIFUL. EXPERIENCE. ANDY HOOD. THOUGH WE ARE. TECHNOLOGISTS,. WE CANNOT. IGNORE DESIGN. THE IMMERSIVE EXPERIENCE IS:. EXPLORATORY. ABSORBING. RICH. HIGHLY INTERACTIVE. THE IMMERSIVE EXPERIENCE IS BROKEN BY:. INTRUSIVE BRANDING. OBVIOUS LOADING.

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TECHNICAL

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  1. TECHNICAL INNOVATION, BEAUTIFUL EXPERIENCE ANDY HOOD

  2. THOUGH WE ARE TECHNOLOGISTS, WE CANNOT IGNORE DESIGN

  3. THE IMMERSIVE EXPERIENCE IS: EXPLORATORY ABSORBING RICH HIGHLY INTERACTIVE

  4. THE IMMERSIVE EXPERIENCE IS BROKEN BY: INTRUSIVE BRANDING OBVIOUS LOADING POORLY INTEGRATED TECHNOLOGY

  5. NIKE 5 MAP:

  6. NIKE 5 MAP: FULLY INTEGRATED INTO DESIGN IT IS “NIKE”, NOT “BING” PERFORMANCE MUST BE NIKE AS WELL AS THE LOOK

  7. NIKE 5 MAP WITHOUT CREATIVE TREATMENT:

  8. NIKE 5 MAP WITHOUT THE CREATIVE TREATMENT: MAP IS SEPARATE FROM THE REST OF THE DESIGN IS NOT “NIKE” STANDS OUT

  9. BING MAPS Q: WHY BING? A: CONTROL

  10. WHY BING? CHOICE TO USE BING MAPS WAS ENTIRELY A CREATIVE DECISION SMOOTHER PERFORMANCE AND CUSTOMISATION ABILITY TO CREATE A UNIQUELY “NIKE” EXPERIENCE

  11. WHY BING? SUPERIOR TILE RE-DRAWING ABILITY TO APPLY CREATIVE EFFECTS TO INDIVIDUAL ASSETS IN THE DISPLAY LIST EASY TO CUSTOMISE EASY TO INTEGRATE WITH DATE USING JSON SERVICES

  12. FERRARI.COM HUGE AMOUNT OF CONTENT MAJOR CMS INTEGRATION SHAREPOINT ALREADY PART OF CORPORATE TECH STRATEGY FREQUENT UPDATES PRESENTATION COMPONENTS

  13. HOWEVER: SHAREPOINT IS IDEAL FOR CORPORATE, FORMAL INTRANET-STYLE SOLUTIONS FERRARI IS GLOSSY, SLICK PUBLIC-FACING BRAND EXPERIENCE

  14. SHAREPOINT’S CREATIVE CONSIDERATIONS SHAREPOINT WEB TOOLKIT

  15. PILLARS OF WEB DEVELOPMENT HTML: STRUCTURE CSS: LAYOUT JAVASCRIPT: BEHAVIOR THESE SHOULD BE KEPT SEPARATE, WITHOUT DEPENDENCIES

  16. SHAREPOINT WEB TOOLKIT THE TOOLKIT PROVIDES MINIMAL, SEMANTIC, STANDARDS-BASED MARK-UP THIS ALLOWS FOR RICHER, MORE DYNAMIC DEVELOPMENT

  17. A VIDEO SITE BUT NOT A VIDEO PLAYER SITE

  18. VIDEO EMBEDDED IN THE CREATIVE EXPERIENCE CANNOT BE SEEN TO LOAD MUST PLAY SMOOTHLY MUST REACT INSTANTLY TO INTERACTION MUST BE SEAMLESS AND NOT RESTRICTED BY CPU OR BANDWIDTH

  19. HALO ODST INITIALISATION AND INTERACTION

  20. SILVERLIGHT SMOOTH STREAMING

  21. SILVERLIGHT SMOOTH STREAMING VIDEO ADAPTS TO THE CHANGING BANDWIDTH & CPU CONDITIONS …IN REAL TIME

  22. SILVERLIGHT SMOOTH STREAMING INSTANT SEEK WITHIN THE VIDEO STREAM

  23. FACEBOOK CONNECT

  24. FACEBOOK CONNECT REDUCED BRANDING STYLISED FRIENDLIST

  25. HOLMES, THE OBSERVER FINDS PHYSICAL CLUES IN CRIME SCENSES EXPERIENCE MUST BE: IMMERSIVE EXPLORATORY INTERACTIVE

  26. PHOTOSYNTH, VIA BING MAPS:

  27. PHOTOSYNTH, INTEGRATION IN 221B

  28. WATSON, THE INTERROGATOR INTERVIEWS WITNESSES & INTERROGTES SUSPECTS CHATBOT CONVERSATIONS MUST HAVE: INDIVIDUALITY AUTHENTICITY

  29. WATSON, THE INTERROGATOR EXISTOR: CREATE CONVERSATIONAL AI’S NOT CHATBOTS THESE ARE CUSTOMISED AND CONVERSATIONS HAVE CONTEXT AND PERSONALITY

  30. WATSON INTERVIEWS MOTHER SUPERIOR

  31. BING MAPS AGAIN…

  32. TECHNICAL EXCELLENCE IS NOT ENOUGH.

  33. DESIGNERS + TECHNOLOGISTS = BEAUTFUL INNOVATION

  34. “BEWARE THE LOLLIPOP OF MEDIOCRITY. LICK IT ONCE AND YOU WILL SUCK IT FOREVER.” BRIAN WILSON

  35. THANK YOU. andy.hood@AKQA.com

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