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Lake B2B IT Training Enterprise Case Study

https://www.lakeb2b.com/wp-content/uploads/2019/08/Lake-B2B-IT-Training-Enterprise-case-study.pdf<br><br>Itu2019s not until we collaborated with Lake B2B that we experienced<br>exponential engagement with our multi-channel campaigns and uncovered some great hacks that drove results in the very first quarter. Kudos to the team & their easy-to-implement strategies.

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Lake B2B IT Training Enterprise Case Study

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  1. HOW AN IT TRAINING ENTERPRISE LEVERAGED MULTI-CHANNEL CAMPAIGNS TO OPTIMIZE ROI “It’s not until we collaborated with Lake B2B that we experienced exponential engagement with our multi-channel campaigns and uncovered some great hacks that drove results in the very first quarter. Kudos to the team & their easy-to-implement strategies.” - Ronald Keith, VP Marketing CLIENT The global IT training giant provides comprehensive training, assessments and certifications to improve the profession of software delivery world-wide. Their solutions and community of professional trainers, empower people and organizations to achieve Agility through Scrum by reducing gaps & increasing project efficiency. © Lake B2B 2019, All Rights Reserved.

  2. OBJECTIVES To optimise reach, engagement & sales conversions through: Remarketing ads & Social campaigns Content Marketing Email campaigns Display Ads SEO & Search ads CHALLENGES The in-house marketing team followed the traditional sales-focused communication style as part of their campaign strategy. The focus was on the campaign frequency & costs incurred, rather than engagement & value. The campaigns were not pre-planned & structured efficiently. RESULTS 2nd highest number of leads ever Achieved highest number of with impressions being steady page likes compared to previous quarters Highest number of growth in Best performance with 136 followers conversions in a month Click to open rate with email Highest percentage of campaign campaigns at a whopping 83% engagement ever © Lake B2B 2019, All Rights Reserved.

  3. Success Metrics Facebook Performance Medium Impressions Clicks Conversions Amount Spent CTR CPC CPL 279858 1589 136 $957 0.56 $0.60 $7.03 Facebook Ads Facebook Updates 21346 390 0 $131.43 1.8 $0.33 0 Total 301204 1979 136 $1,088.43 1.18 $1.95 $8 Facebook Page Likes Global page likes increase 4500 4000 3500 3000 2500 2000 1500 1000 500 0 May June July Aug Sep Oct Nov Dec Jan Facebook Metrics – Global reach Reach 5570281 4616142 4383009 3181821 1593241 1431991 1094542 758479 533302 433517 407023 Mar Apr May June July Aug Sep Oct Nov Dec Jan © Lake B2B 2019, All Rights Reserved.

  4. LINKEDIN Metrics Followers Growth - Global Global follower growth 2500 2308 2218 2017 2000 1768 1663 1527 1589 1555 1527 1500 1000 500 0 May June July Aug Sep Oct Nov Dec Jan LINKEDIN Engagement 3500 3000 2500 2000 1500 1000 500 0 Apr May June July Aug Sep Oct Nov Dec Jan Engagements Global Engagement India Ad Spends Sponsered Update Spends LINKEDIN Performance Medium Impressions Clicks Conversions Amount Spent CTR CPC CPL 57928 415 5 $646 0.71 $1.55 $129.2 LinkedIn Ads LinkedIn Updates 24199 348 0 $342 1.43 $0.98 0 Total 82127 763 5 $988 1.07 $1.26 $197.6 © Lake B2B 2019, All Rights Reserved.

  5. Email Marketing Campaign Performance – Delivery Report 1624 4562 31374 Sent 6186 Delivered Bounced Hard Bounced Soft Bounced 6186 Email Marketing Campaign Performance – Delivery Report 10 117 Opened-4161 4161 Clicked-3458 Subscribed-0 Replied-0 Unsubscribed-117 Complained-10 Click to open rate(CTO)-0 Click through rate(CTR)-0 3458

  6. CAMPAIGN COLLATERALS Emailers Lead gen Landing Pages © Lake B2B 2019, All Rights Reserved.

  7. Social Ads SEO 1 Byram Brook Place, Armonk, (800) 710-5516 info@lakeb2b.com © Lake B2B 2019, All Rights Reserved.

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