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ERA 39 Multistate Public Policy Issues Education Committee Regional Extension Farm Management Committees. September 4, 2014 Kansas City, Mo. Dr. Mechel S. Paggi Director, Center for Agricultural Business Jordan College of Agricultural Sciences and Technology
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ERA 39 Multistate Public Policy Issues Education Committee Regional Extension Farm Management Committees September 4, 2014 Kansas City, Mo Dr. Mechel S. Paggi Director, Center for Agricultural Business Jordan College of Agricultural Sciences and Technology California State University, Fresno www.csufcab.com
Approximately $3 Billion over 10 years for Horticulture Related Programs (55% over 2008 Farm Bill) Funding highlights through FY 2018* • $1 Billion to purchase specialty crops for schools and service institutions • $400 Million Specialty Crop Research Initiative • $375 Million Specialty Crop Block Grants • $325 Million Consolidated Clean Plant Network • Up to $200 Million Farmers’ Market and Local Food Promotion Program • $167.5 Million Organic Agriculture • Up to $140 Million Food Insecurity Nutrition Incentive • $45 Million Technical Assistance for Specialty Crops * Alba Collart, Mississippi State
Unfortunately It is Not Getting Through Not so Much
There Are Other Obvious Drivers for Promoting Vegetable and Fruit Consumption
Crop Insurance & Specialty Crops Source: Collins, NCIS, 2012.
Specialty Crop Research Initiative Competitive grants based on scientific peer review conducted by a panel of subject matter experts and a USDA review and ranking for merit, relevance, and impact conducted by a panel of specialty crop industry representatives. In 2008 Farm Bill Mandatory CCC Funding $50 Million Annually In 2014 $80 Million annually in Mandatory CCC Funding With $25 Million of the funds set aside for Emergency Citrus Disease Research
Trade Enhancement Provisions Market Access Program (Section 3102) MAP is reauthorized at $200 million annually through 2018. Foreign Market Development Program (Section 3103)FMD is reauthorized at $34.5 million annually through 2018.Technical Assistance for Specialty Crops (Section 3205)Reauthorized for mandatory funding of $9 million annually from 2011 through 2018. Amended to read “technical barriers to trade” rather than “related barriers to trade” in the statute purpose section to allow the program to better address barriers to trade.
Market Access Program (MAP) Cost-share assistance to eligible U.S. organizations for activities such as consumer advertising, public relations, point-of-sale demonstrations, participation in trade fairs and exhibits, market research and technical assistance. MAP funds are used for generic marketing and promotion, participants must contribute a minimum 10-percent match. For promotion of branded products, a dollar-for-dollar match is required.
MAP Funding Allocations - FY 2013 54 other organizations; least amount allocated among those
Foreign Market Development Cooperator (Cooperator) Program Project agreements with eligible nonprofit U.S. trade organizations to share the costs of certain overseas marketing and promotion activities that are intended to create, expand, or maintain foreign markets for U.S. agricultural commodities and products. Participants in the Cooperator program, must be a nonprofit U.S. agricultural trade organization and contribute at least 50 percent of the value of resources provided by FAS for activities conducted under the project agreement. FAS does not provide brand promotion assistance to Cooperators under this program.
Technical Assistance to Specialty Crops programs address SPS or related technical Barriers to exports of U.S. specialty crops • Examples of eligible TASC program activities are preclearance export programs, export protocol and work plan support, technical seminars and workshops, study tours, field surveys, pest and plant disease mitigation research, and pesticide maximum residue limits (MRL) database development. The TASC program is intended to benefit the representative industry as a whole rather than a specific company or branded product. • A Specific example of this is the Almond Board of California’s use of TASC program funds in 2012 to demonstrate to European Union (EU) regulators the almond mycotoxin inspection program, which persuaded the EU to reduce import inspection rates on California almonds.
Thanks for Listening • Questions ? • Comments ? • Contact: • mpaggi@csufresno.edu • Center for Agricultural Business • www.csufcab.com