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Mother Knows Best: A Content Analysis of Family Networks In Animated Disney Movies. Michael Kurtz. Rationale. Disney Corp. is a major contributor to Children’s Media Oldest Form of Disney Media Feature-Length Animated Films (Tanner et al., 2003) Popularity of Feature-Length Animated Film.
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Mother Knows Best: A Content Analysis of Family Networks In Animated Disney Movies Michael Kurtz
Rationale • Disney Corp. is a major contributor to Children’s Media • Oldest Form of Disney Media • Feature-Length Animated Films (Tanner et al., 2003) • Popularity of Feature-Length Animated Film. • How many own VHS? • DVD? • Blu-Ray? • How many have a relative (regardless of “Biologicalness”) who owns every Disney VHS every released? • This guy over there ( ) does.
Rationale • Children and information about families • Observing own families • Various forms of media to negotiate who they are and what the world is like (Drotner, 2011). • Vicarious Learning – Social Cognitive Theory • Human development would be greatly retarded without this ability (Bandura, 2009).
Rationale • Past Disney Movie Research • Most research examines one movie for specific issues • Gender-Related Analysis (Beres, 1999) • Cultural, Racial, Ethnic Analysis (Gooding-Williams, 1995) • Multiple Movies • Prominent Themes about Family Relationships (Tanner et al., 2003) • Purposive sample • “Traditional” and “Alternative” • No detail about biological relation
Research Questions • RQ1: What relationship will be the most dominant in Animated Disney Movies? • RQ2: What biological relation will be the most dominant in Animated Disney Movies?
Reliability • Reliability Assessment • Beginning section of three movies • Sword In The Stone • Finding Nemo • Lady And The Tramp • Reliability was considered “Excellent” • Actually, it does not get any better than what you are about to see…
Results • RQ1 • What relationship will be the most dominant in Animated Disney Movies? • Results will be shown for: • Beginning • Middle • End • Aggregate
Results Beginning
Results Middle
Results End
Results Aggregate
Results • RQ2 • What biological relation will be the most dominant in Animated Disney Movies? • Results will be shown for • Beginning • Middle • End • Aggregate
Results Beginning
Results Middle
Results End
Results Aggregate
Discussion • “Mother knows best” • Be sure to get a DNA test • Future Endeavors for Content Analysis in Disney Movie Studies • Code for… • Goodness/Evilness • Live or Die • Human or Animal • When Death or implied Death (not due to natural causes) occurs to any character (Seemed to occur in the 80s and beyond) • How many times a song happens (UGH) • Larger Sample
References • Bandura, A. (2009). Social cognitive theory of mass communication. In J. Bryant and M.B. Oliver (Ed.), Media effects: Advances in theory and research (pp. 94-124). New York, NY.: Routledge. • Beres, L. (1999). Beauty and the Beast: The romanticization of abuse in popular culture. European Journal of Cultural Studies, 2, 191–207 • Drotner, K. (2001). Global media through youthful eyes. In S. Livingstone, & M. Bovill (Eds.), Children and their changing media environment: A European comparative study (pp. 283–306). Mahwah, NJ: Lawrence Erlbaum. • Gooding-Williams, R. (1995). Disney in Africa and the inner city: On race and space in The Lion King. Social Identities, 1, 373–379. • Tanner, L. R., Haddock, S. A., Zimmerman, T. S., & Lund, L. K. (2003). Images of couples and families in Disney feature-length animated films. The American Journal of Family Therapy, 31, 355–373.