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“Driving more business to you!”. Is your business easy to find online ?. Are you regularly monitoring and enhancing your reputation online?. Are you active in all the places where your target customers hang out online?.
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Are you regularly monitoring and enhancing your reputation online?
Are you active in all the places where your target customers hang out online?
Do you have an easy, automated way tofollow up with them over time?
Truth: Marketing has shifted from a one-way broadcast to a multi-point conversation
97% of consumers use online searches when researching products or services
The new “word of mouth”is online social media like Facebook and Twitter
Those members seek and make recommendations for products, services & experiences for friends & followers
The fastest growing demographic among Facebook users is... 35 to 65 year-old women
YouTube gets >300,000,000 visitors a month who watch more than 2,000,000,000 videos
People go there to look for videos to answer their questions, show them how to do something, or review a product or business
People aremore likelytovisit blogsthatalignwith theirinterestsbecause blogs arenon-selling environments
Whether you know it or not, your prospects & customers are using social media
20% of them (about 45 million people) have phones with Internet capability
Do you have a plan for using mobile phone marketing for your business?
Are you still spending money on Yellow Pages, Newspaper inserts & other old-school media?
24 of the 25 largest newspapers experienced record declines in circulation in the past year
They’re shockingly expensive and few people under 70 use them
According to Yahoo!92% of all business searchers start looking online, either at home or on their mobile phones
Marketing online isn’t an option anymore — it’s a requirement
It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved
Marketing online is no longer just about having a Web site where people come to find your business
It’s about actively capturing leads and going where they are so you can connect with them there
Good news: ofsmall businesseshave invested any time or effort inmarketing online Only26%
Three steps: Get out there and get found Engage Follow up
Get out there & get found Googleis important but you also need to be present where your customers spend time
Get out there & get found But it’s not“set and forget.” You need to stayfresh
Get out there & get found Internetsearch engines, directories&social mediaare like big grocery stores
Get out there & get found There’s a“sell by”dateon every message --and it’s today
Get out there & get found If you’re not delivering something newon a regular basis, other messages are going to replace yours on the shelves
Engage Once you get found, engage with your prospects on their terms.
Engage Get them to follow you on Twitter, friend you on Facebook or subscribe to your YouTube channel
Engage Then start offering more insightful information, expert perspective, recommendations, news, coupons, membership privileges…
Engage Build relationships Earn their trust Earn their business
Follow Up Continue toengage&follow up
Follow Up Continue to provide valuable information Respond to comments and questions
Follow Up • It costs 6 to 7times less to get an existing customer to buy from you than it is to get a new customer to buy from you