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POTENSI PASAR KAKAO DI MALAYSIA

POTENSI PASAR KAKAO DI MALAYSIA. SELERA KONSUMEN. Orang Malaysia cenderung liberal dalam hal makanan dan menyukai rasa manis-manis . Produk cocoa dapat ditemui dalam minuman , kue-kue , gula-gula dan cokelat .

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POTENSI PASAR KAKAO DI MALAYSIA

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  1. POTENSI PASAR KAKAO DI MALAYSIA

  2. SELERA KONSUMEN • Orang Malaysia cenderung liberal dalamhalmakanandanmenyukai rasa manis-manis. Produk cocoa dapatditemuidalamminuman, kue-kue, gula-guladancokelat. • Malaysia memproduksicokelatsendiridengan rasa-rasa yang unikseperiCokelat Durian, Nanas, Tongkat Ali, JahedanCabai. • Tingkat konsumsicokelat di Malaysia terbilangrendahyaitusebesar 500 gram per kapita per tahunpadatahun 2012. Hal inidikarenakanadanyapersepsi yang mengaitkancoklatdenganpermasalahanobesitas yang cukuptinggi di Malaysia

  3. SUPLIER UTAMA COKELAT DI MALAYSIA • MalaysiaCocoaBoard Ting. 5 & 6, Wisma SEDCO Lorong Plaza Wawasan Off Coastal Highway, 88000 Kota Kinabalu, Sabah Phone: +60 88 234 477 Fax: +60 88 239 575/253037 • Quantum Suplies (M) SdnBhd No. 26 & 28 JalanTeknologi 3/1 Kota Damansara 47810 Petaling Jaya, Selangor Phone: 03-61569960 Fax: 03-61569941 • Beryls Chocolate No.2 Jalan Raya 7/1 KawasanPerindustrian Seri Kembangan Selangor DarulEhsan Phone: 03-8943616 Fax: 03-89436021 • Barry CallebautSdnBhd Lot 2, Lebuh Sultan Mohamed 1 Banda Sultan Sulaeman 42000 Port Klang Phone: +60 3316 93333 Fax: +60 3 317 62948 • Cocoa Boutique No. 41 & 43, JalanPengeluaran Section U1/78 Taman PerindustrianBatuTiga 40150 Shah Alam Phone: 03-551388 Fax: 03-55138821

  4. IMPOR MALAYSIA Malaysia mengimporprodukkakaodengan HS Code SebagaiBerikut :

  5. IMPOR MALAYSIAHS 18.01

  6. IMPOR MALAYSIAHS 18.03

  7. IMPOR MALAYSIAHS 18.04

  8. IMPOR MALAYSIAHS 18.06

  9. NEGARA PESAING • Pangsapasarimporkakao yang berasaldari Indonesia padatahun 2012 adalahsebesar 41,03 persen. Hal inimenunjukkanpasarprodukkakao di Malaysia terbukaluasbagiprodukasal Indonesia. • Saatinipasarkakao Malaysia disuplaiolehKamerun , Ghana, PantaiGading, Papua Nuginidan Swiss.

  10. INFO KAKAO di malaysia • Meskipun Malaysia merupakannegarapemprosesankakaoterbesar di Asia danmerupakannegaraprodusenkokoaterbesarke lima di dunia, Hasilproduksidarikakaolokaltidakmencukupipermintaanprodusensehinggahampirseluruhbijikakaodiimpordariluar Malaysia. • Pemerintah Malaysia melaluiMinistry of Plantation Enterprises and Commodities menetapkanproyekgunamencapailuaslahansebesar 50,000 hektarpadatahun 2020. Proyekinimerupakanproyekkeduasetelahpadatahun 2010, penetapanproyekpencapaianluaslahanperkebunankokoaseluas 100,000 hektartidakmencapaihasil

  11. Distribusi KAKAO • Sebanyak 70% dariproduksikakao di Malaysia di hasilkanolehnegarabagian Sabah dankhususnya di daerahTawau • Petanikakao di Malaysia dapatmemilihuntukmenggunakanatautidakmenggunakanjasa orang ketiga. • Lembaga yang memilikifasilitaspemprosesancokelatdarihulukehilir di Malaysia adalah Malaysian Cocoa Board. Namunlembagainihanyadiperbolehkanuntukmenjualhasilcoklatnyakeperusahankecildanmenengah • Hargadari 1 kantongcokelatberukuran 1kg adalahsebesar RM 19-22. Jumlahiniakanmengalamikenaikansebesar 30% ketikadiantarkanke distributor danakankembalimengalamikenaikanhargaapabilasudahsampai di outlet cokelat yang bisamencapai RM 55/kg

  12. Fakta KAKAO • Meskipunbijikakaoasal Indonesia memilikikontribusisebesar 41.03% , namunpadaumumnyaperusahaancoklatasal Malaysia tidakakanmenyingunghaltersebutdanlebihsenangmengatakanbahwacokelatmiliknyaterbuatdaribijikakoasal Ghana, PantaiGadingatauSwiss. • Biaya minimum untukmemulaibisniscoklatrumahanadalahsebesar RM 3000/perusahaan. Sedangkanapabilaberminatuntukmembuatpabrikcokelat , makaparapengusahakecildanmenengahperlumengeluarkandana minimal RM 50000/ pabrik. • Malaysia Cocoa Board merupakanbadansertifikasikakaodanprodukkakao di Malaysia dantelahmengeluarkanstandarisasidansertifikasiprodukbagiproduk yang diedarkan/dijual di Malaysia.

  13. STANDARISASI • MS 230 : 2005 Method Of Sampling Cocoa • MS 293:2005 (ICS:67.140.30 - Specification for Grading Malaysian Cocoa Beans • MS 467:1993 Specification for Cocoa (Theobroma Cacao L.) Seed for Planting (First Revision) • MS 871:2001 - ICS 67.140.30 Specification for Malaysian Cocoa Powder • MS 1118:1988 : UDC 663.918.1 Specification for Malaysian Cocoa Butter • MS 1119:1988 Method of Analysis of Malaysian Cocoa Powder and Malaysian Cocoa Butter • MS 1263:1992 Method of Sampling of Malaysian Cocoa Powder and Malaysian Cocoa Butter • MS 1376:1995 Specification For Cocoa Mas • MS 1383:1995 Specification for Cocoa (Theoborma cacao L. ) Clonal Material for Planting • MS 1715:2003 - ICS 67.190 Specification for Chocolate and Chocolate Products • MS 1782:2005 - Chocolate Flavoured Confections – Specification • MS ISO 9002:1994 Quality Systems - Models for Quality Assurance in Production, Installation and Servicing (Second Edition)

  14. Daftar Importir / Asosiasi : MalaysiaCocoaBoard Address: Ting. 5 & 6, Wisma SEDCOLorong Plaza Wawasan Off Coastal Highway,88000 Kota Kinabalu, Sabah Phone: +60 88 234 477 Fax: +60 88 239 575/253037 Malaysian Agricultural Research and Development Institute Address: IbuPejabatMARDI,Persiaran MARDI-UPMSerdang, Selangor Phone: +60 3 894 37111 Fax: +60 3 894 83664 Email: enquiry@mardi.gov.my Barry Callebaut Malaysia SdnBhd Product: Chocolate Address: Lot 2, Lebuh Sultan Mohamed 1 Banda Sultan Sulaeman 42000 Port Klang Phone: +60 3316 93333 Fax: +60 3 317 62948 Contact: Ms Ng Siew Yin Email: mktg@klkcp.com.my Annual Income: RM 275,000,000,000

  15. Cocoahouse Industries SdnBhd Product: Cocoa Butter dan Cocoa Powder Address: Lot 6, Jalan Sultan Hisamuddin 1/20 Kawasan Perusahaan SelatKlang Utara 42000 Phone: +603317 63010 Fax: +603317 62600 Contact: Mr. Tan AikChoon Email: chi@tsh.com.my • FidaniChocolatierSdnBhd Product: Chocolate Address: No. 41 & 43, JalanPengeluaran Section U1/78 Taman PerindustrianBatuTiga 40150 Phone: +60355138823 Fax: +603551 38821 Contact: Mr. AmerHamzah • Goodfood Industries Sdn Bhd. Product: Chocolate Address: Lot 158, Semambu Industrial Estate 25350 Kuantan Phone: +6095663288 Fax: +6095665622 Contact: Mr. Lim Soon Leong Email: enquiry@goodfood.com.my Annual Income: RM 10,000,000 • Guan Chong Cocoa Manufacturer SdnBhd Product: Cocoa Butter, Cocoa Cake dan Cocoa Powder Address: PLO 273, JalanTimahDuaPasirGudang Industries Estate 81700 PasirGudang Phone: +6072511588 Fax: +6072511711 Contact: Mr. Hia Cheng Email: oung@Favorich.com.my Annual Income: RM 430,000,000 • JB CocoaSdnBhd Product: Chocolate Address: Lot CP 1, JalanTanjung A/6, PelabuhanTanjungPelepas 81560 GelangPatah Johor Phone: +607 5042888 Fax: +6075071388 Contact: Mr. Tey How Keong Email: kitan@jbcocoa.com.my

  16. K.L. Kris Cocoa Manufacturer Sdn Bhd. Product: Cocoa Butter, Cocoa Mass dan Cocoa Powder Address: 21, Jalan PK1, Taman PerindustrianKajang JalanSemenyih 43700 Selangor Phone: +60387343693 Fax: +60387343593 Contact: Mr. K Ragupathiy Email: krisfood@tm.net.my • KheeSan Food Industries SdnBhd Product: Sugar Confectionary, Bubble Gum dan Wafer Address: Lot 1819-1824 JalanKolej 43300 Seri Kembangan Phone: +60389431390 Fax: +60389431351 Contact: Ms. Queenie Chin Email: info@kheesanfood.com Annual Income: RM 54,000,000 • Koko Budi SdnBhd Product: Cocoa Butter, Cocoa Cake, Cocoa Mass dan Cocoa Powder Address: PLO 207, JalanTembagaSatu 81700 PasirGudang, Johor Phone: +607 2760130 Fax: +6072513961 Contact: Ms. Tan Ai Keng Email: kokobudi@jtm.net.my • Lam Soon (M) Sdn Bhd. Product: Cocoa Butter Address: Wisma DLS, No. 6 JalanJurunilai U1/20 Hicomm-Glenmarie Industrial Park 40150 Shah Alam Phone: +60378822399 Fax: +60355692297 Contact: Mr. K Ragupathiy Email: lamsoonpj@lamsoon.com.my

  17. Maestro Swiss Corporation (M) SdnBhd Product: Chocolate Address: 5893, LorongMakMandin 6, MakMandinIndsutrial Estate 13400 Butterworth, Penang Phone: +6043337711 Fax: +6043317639 Contact: Mr. Andrew Chua Email: ilim_yongkuang@maestroswiss.com • Malaysia Cocoa Manufacturing SdnBhd Product: Cocoa Butter dan Cocoa Powder Address: 5.6 KM JalanPantai 70710 SerembanNegeri Sembilan DarlKhusus Phone: +606 7626915 Fax: +6067629797 Contact: Mr. Low SiewHoong Email: mcocoa@jtm.net.my • Malco Foodstuff Trading. Product: Gula-gula Address: 6, PersiaranIndustriRapat 2 KawasanPerindustrian Seri Rapat 31350 Ipoh Phone: +6053131553 Fax: +6053131553 Contact: Mr. Pang Ket Lim Annual Sales: RM 250,000

  18. 233, TunRazak Kuala Lumpur 50400 M A L A Y S I A Phone: + 60321164067 Fax : + 603 21448407 Email : atdag.kbrikl@gmail.com TerimaKasih AtasePerdagangan KBRI Kuala Lumpur Malaysia

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