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Qype The largest local review site in Europe

Qype.com The largest local review site in Europe. Qype.com a brand in constant development. Android. iPhone. API. Italy. Events. Poland. Portugal. Brasil. Mobile. Spain. Ireland. Austria. Switzerland. Launch. France. United Kingdom. Germany. 2006. 11/2007. 02/2008. 09/2008.

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Qype The largest local review site in Europe

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  1. Qype.com The largest local review site in Europe

  2. Qype.com a brand in constant development Android iPhone API Italy Events Poland Portugal Brasil Mobile Spain Ireland Austria Switzerland Launch France United Kingdom Germany 2006 11/2007 02/2008 09/2008 12/2008 03/2009

  3. Qype.com The largest local review site in Europe Brasil Ireland United Kingdom Poland Germany Austria Switzerland France Italy Spain Portugal

  4. A pan-European social network People get trusted recommendations for all their local needs from services to events.

  5. Real content

  6. Unique to Qype: high quality reviews

  7. ... from real people

  8. ... sharing secrets and gemson everything in their local environment.

  9. ... in more than 15 000 towns and cities

  10. (Sources: internal database) Content:Massive growth of Community Activity More than 1.5 million today Jan 2010 2006

  11. On the go

  12. Qype mobile geosensitive iPhone Application

  13. Mobile • Any device: m.qype.com / m.qype.fr / m.qype.co.uk: for any phone • Iphone: iphone site and application: i.qype.com / i.qype.fr / i.qype.co.uk: for iphone. Featured on apple.com (Top3 of the iphone apps in Germany after the launch) • Android: dedicated app

  14. Qype Traffic 600,000 authors And 17 M unique visitors in Jan 2010 (4 M unique visitors in France) more than 100% growth in the last 12 months (unique visitors) (Source: Google Analytics)

  15. (Source: AGOF june 2009)) An attractive audience • Affluent 16-49 male/female users • well educated • high-income • Participative & internet savvy target audience

  16. Qype has real, live communities of reviewersin London, Paris & 7 cities in Germany

  17. Qype Organization • 70 Employees • 3 main offices: Hamburg (HQ), London Paris • Business Model: local advertising and premium marketing tools for for SME’s • Top Management: • Investors: Partech, Advent Venture, Wellington • Founder: Stephan Uhrenbacher • CEO: Ian Brotherston (formerly Dailymotion CEO) • COO: Stéphanie Delestre (former eurosport New Media Director) • CTO: Phil Chambers (former Gumtree CTO)

  18. Qype Technical Key Facts • CMS: Qype is completely custom-build and doesn't use any off-the-shelfCMS product. • SQL: We use MySQL 5.0 in a master-slave configuration (1 master forwrites, 5 slaves for reads) • Web: Static content (photos, CSS, javascript) is served via ngnixwebserver from 2 load-balanced machines. Dynamic content is served byour 7x Ruby on Rails application servers, in a load-balanced config.We use ngnix and fastcgi for the app servers. • Search: Search is based on Apache Lucene and SOLR running on theTomcat java application server. We have 3 search servers, 1 master forindex writes, and 2 load balanced slaves.

  19. Qype Technical Key Facts • Caching: Fragments and sessions are cached using 2x memcached servers. • Application code: The Qype app is 100% Ruby on Rails. All code istested and each commit is continuously integrated into the build andthe tests are run. • Applications: Qype is structured into 4 main applications, qype (webfronted), qype-api (API), qype-mobile (mobile web), qype-admin(backoffice and call centre management)

  20. Languages and Translations on Qype • Languages available: 7 languages • Reviews Translations: manual and semi automatic translations of reviews on a daily basis • Volume of translations: minor % of total volume currently translated due to time and human resource limits • Specificity of Qype content: 100% user generated, permanent spelling mistakes and important use of slang usage, sms wording, missing punctuation, etc • What we have tried already: automatic translations with reverso or google translations. Cheap manual translations.

  21. Languages and Translations on Qype • Our needs and expectations of FLAVIUS PROJECT: • Automatic or on demand optimization of the spelling mistakes and grammar for existing content. • High quality automatic translations of user generated content: existing reviews and new reviews on the fly. Need to keep quality of writing, humor, etc within the translated review, not only the basic meaning. • Ability to improve translation tool based on user and community feedback: encourage multilingual users to check quality of translations and send us any improvements suggestions. Possibility to do trnaslation process real time and ask user for sense check • How to promote FLAVIUS? Leverage virality of community and encourage users to join the project and improve the tool (beta testers)

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