1 / 28

AUDIENCE Lesson aim: learners will be able to relate audience theories to their productions

AUDIENCE Lesson aim: learners will be able to relate audience theories to their productions. WHY?. What affects do you think these films had on a passive audience?. Give some examples of why we watch television. Information

lamond
Download Presentation

AUDIENCE Lesson aim: learners will be able to relate audience theories to their productions

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. AUDIENCE Lesson aim: learners will be able to relate audience theories to their productions

  2. WHY?

  3. What affects do you think these films had on a passive audience?

  4. Give some examples of why we watch television

  5. Information • finding out about relevant events and conditions in immediate surroundings, society and the world • seeking advice on practical matters or opinion and decision choices • satisfying curiosity and general interest • learning; self-education • gaining a sense of security through knowledge • Personal Identity • finding reinforcement for personal values • finding models of behaviour • identifying with valued other (in the media) • gaining insight into one's self • Integration and Social Interaction gaining insight into circumstances of others; social empathy • identifying with others and gaining a sense of belonging • finding a basis for conversation and social interaction • having a substitute for real-life companionship • helping to carry out social roles • enabling one to connect with family, friends and society

  6. Entertainment • escaping, or being diverted, from problems • relaxing • getting intrinsic cultural or aesthetic enjoyment • filling time • emotional release • sexual arousal (McQuail 1987: 73)

  7. Richard Kilborn (1992: 75-84) • A major focus for research into why and how people watch TV has been the genre of soap opera. Adopting a U & G perspective, Richard Kilborn (1992: 75-84) offers the following common reasons for watching soaps: • regular part of domestic routine and entertaining reward for work • launchpad for social and personal interaction • fulfilling individual needs: a way of choosing to be alone or of enduring enforced loneliness • identification and involvement with characters (perhaps cathartic) • escapist fantasy (American supersoaps more fantastical) • focus of debate on topical issues • a kind of critical game involving knowledge of the rules and conventions of the genre

  8. McQuail, Blumler and Brown (1972) • Gratifications of TV Quiz Shows: Selected ResponsesSelf-Rating Appeal • I can compare myself with the experts • I like to imagine that I am on the programme and doing well • I feel pleased that the side I favour has actually won • I am reminded of when I was in school • I laugh at the contestants’ mistakesBasis for Social Interaction • I look forward to talking about it with others • I like competing with other people watching with me • I like working together with the family on the answers • The children get a lot out of it • It brings the family together sharing the same interest

  9. It is a topic of conversation afterwardsExcitement Appeal • I like the excitement of a close finish • I like to forget my worries for a while • I like trying to guess the winner • Having got the answer right I feel really good • I get involved in the competitionEducational Appeal • I find I know more than I thought • I find I have improved myself • I feel respect for the people on the programme • I think over some of the questions afterwards • It’s educational

  10. Useful websites • http://hallcrossmedia.wordpress.com/2011/01/26/audience/

More Related