ATDW 101: A Closer Look At Who We Are & What We Do

1. ATDW 101: A Closer Look At Who We Are & What We Do James Connolly ATDW Customer Service Coordinator

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3. What is ATDW? Australia’s national tourism database and online distribution platform Created in 2001, as a joint initiative of all Australian State & Territory Tourism Organisations and Tourism Australia Developed to create efficiency for the industry in the collection, management & multi-channel distribution of quality content Slide 3

4. ATDW’s Mission Our mission is to assist in the marketing of Australia as the world's best tourism destination through the provision of: Content management software to meet Government Tourism Organisation needs National standard for tourism information and distribution Innovative technology solutions to deliver quality tourism information via multi channel distribution

5. ATDW rich content solution 26,000listings80,000images

6. Classifications System

7. ATDW Content Flowdelivering content to consumers Singleentry point with maximumexposure

8. Content Collection • Each State and Territory Tourism Organisation has a local ATDW database. • Content is: • Collected • Managed • Quality assured to national standards • Uploaded daily to ATDW National Database

9. Benefits for the Tourism Operators • Simple and easy to list with ATDW • One single point for updating for multiple websites including Australia.com • Increased Product Exposure • Cost effective online marketing

10. ATDW Distribution • Multi-channel Distribution • Unique licensed Distributors • Booking channels Currently 60LIVEand 20 in development

11. ATDW Distribution A distributor “integrates” with ATDW’s National Database. The Australian Tourism Web Service (ATWS) is the mechanism for delivering the content to distributors The content is delivered in raw XML format Distributors must update the content on a regular basis e.g. Once a day to keep up to date.

12. Current ATDW Distributors Slide 1

15. Benefits for our Distributors • Integrating is easy and flexible • Single point of access • Quality assured and regularly updated content • Access to Online booking exchange - TXA • translated content for classification / product listings in 9 languages. • Distributors can now easily liaise with industry

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17. Tourism Exchange Australia (TXA) • All inclusive booking platform supported by all State Tourism Organisations • Designed to enable your existing ATDW listing to have a “book now” button on it • You can sell the same product inventory on multiple websites simultaneously • You control your product and inventory • You control who sells your product Slide 17

18. Example of Bookable Product Slide 18

19. Benefits • Gives consumers more opportunities to book your product online • No more managing multiple sites and no risk of duplicate bookings • The number of integrated booking systems and distribution opportunities are growing • Consider the TXA as an option to expand your online business • www.atdw.com.au has more info & FAQ’s Slide 19

20. How to get connected to TXA? • ATDW website www.atdw.com.au/tourism_exchange_australia.asp • Tourism e-kit tutorial Tutorial 32, 34 and 35– Tourism Exchange Australia andOnline bookings • Enquiries – TXA Project Manager Wendy.Smith@atdw.com.au

22. Online marketing tool • The Tourism e-kit is a free online marketing program designed specifically for the tourism industry. Providing tourism businesses with the most up-to-date and reliable know-how in online marketing • 41 easy to follow tutorials and videos covering 7 key areas • Available on online, in print and on video • Designed for self paced learning

23. Developed to assist operators to make the most of opportunities the internet offers • Reviewed and updated every 6 months • 2 years old and over 200,000downloads

26. Innovation • ATDW are constantly looking for ways to be innovative in our product delivery, our systems, communication and development.

28. James Connolly (07) 3112 1769 James.Connolly@atdw.com.au