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SPEECH DRIVES CRM. Ease of Use Reliability, Accuracy and Completeness On-the-spot, on-the-go, any phone, even while walking and driving. Brian Gebert Shunra Software, Ltd. Director of WW Sales Operations Jangwoo Shin Technical Director NetXentry, Provider of WebForPhone Service. 1.
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SPEECH DRIVES CRM Ease of Use Reliability, Accuracy and Completeness On-the-spot, on-the-go, any phone, even while walking and driving Brian Gebert Shunra Software, Ltd. Director of WW Sales Operations Jangwoo Shin Technical Director NetXentry, Provider of WebForPhone Service 1
PROBLEM • Shunra is worldwide pioneer and market leader of hardware and software network simulation products that address IT throughout network lifecycles. • It is headquartered in NYC, with an R&D center in Israel, an office in UK, a global network of channel partners and a global network of sales staff. • For Sales Force Automation (SFA), Shunra employs Salesforce.com CRM, maintaining critical diverse and extensive data in real time. • For critical reliability, completeness and accuracy, Shunra uses WebForPhone to maintain data while on-the-spot, on-the-go, easy on the users. 2
ABOUT SHUNRA • The “Gartner” recognized leader in WAN Emulation technology for Business Production Readiness • Headquarters in NY, offices in Philadelphia, UK and Israel • Established in 1997 and achieved 10 consecutive years of growth • Products used by 1700 customers • Trusted by and provides value to over 1/3 of the Fortune 100 • Some of our partners: 3 CONFIDENTIAL
Professional Services SOME OF OUR 1,700 CUSTOMERS Energy/Manufacturing High Tech Other Telecommunications Financial Services 4 CONFIDENTIAL
ABOUT WEBFORPHONE Advanced Technology Enterprise Clients Automatic recognition of very large words and names vocabulary Innovative services: Directory Assistance, CRM, etc. by speech/phone Website emulation by speech/phone. No IT needed. Recording and analysis to improve caller satisfaction Professional voices in prompts Etc. Etc. 5
SOLUTION • USE SPEECH/PHONE • Wherever Whenever you are, traveling or meeting: • Just say what information you need on the spot. • Just say whatever corrections or new encounters • Just dictate free text for attachments • Get response by voice or retain them by SMS/Email • RESULTS: • ACCURATE, COMPLETE, UP-TO-DATE DATA • Note: The WebForPhone Platform learns dynamically in real time to recognize spoken words and names-anything used in Accounts, Contacts, Leads, Opportunities, Events and Tasks. 6
EASE OF USE • Recognizes caller by authenticated voice; quicker and friendlier. • Self instructive and natural to use. WebForPhone emulates Salesforce.com website service closely. Pocketsize guide. • Just say what is needed or speak updates, anytime, anywhere any phone. • Recognizes caller using any words or names in the DB. Backup by additional questions and key-in. • Responses by voice and also by SMS and Email • Dials phone numbers in DB • Easier and faster searches by built-in narrowing process • Free text update in voice form with transcription option 7
INTEGRATING WITH DIRECTORIES AND SERVICES • With: • Vertical Industry Directory Assistance • Directions to locations • Transfer of calls • User’s custom systems 8
DEMONSTRATION http://www.webforphone.com/salesforce/sfdemo/SF_CRM.html Scenario 1:Search calendar linked to related searches and responses Scenario 2: Search by name, category and location followed by updating 9
DISCUSSION Visit www.shunra.com for more information on Shunra Visit www.WebForPhone.com for more information on WebForPhone. Visit www.WebForPhone.com/Salesforce to enroll in CRM service and use. 10