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Social Cognition

Chapter 20 Social Psychology. Social Cognition. Social Cognition…. Refers to the way people think and act in social situations. Concerned with: Attitudes Persuasion Attraction Love First impressions. Attitudes.

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Social Cognition

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  1. Chapter 20 Social Psychology Social Cognition

  2. Social Cognition… Refers to the way people think and act in social situations. • Concerned with: • Attitudes • Persuasion • Attraction • Love • First impressions

  3. Attitudes • Beliefs and feelings about objects, people and events that lead people to behave in certain ways. • Attitudes develop in many ways: • Conditioning • Observational learning • Cognitive evaluation- evidence and logic • Cognitive anchors- early attitudes

  4. Attitudes and Behaviors • Which came first? • The chicken or the egg? • Cognitive dissonance • Uncomfortable tension due to a contradiction between our attitudes and behaviors • Example: “I think bullying is really horrible” “ha ha- look at her ugly sweater” - Contradiction between attitude and behavior

  5. Persuasion • Direct attempt to influence others’ attitudes • Methods: • Central route- direct; evidence and logic • Peripheral route - indirect; associations • 2 sided argument- both sides • Emotional appeal-

  6. Who do you listen to?? • The messenger- • Experts • Seem trustworthy • Physically attractive • Similar to you (age, ethnicity etc) • Sales Resistance • Just say no! • self esteem and social anxiety

  7. Prejudice- attitude • Discrimination- behavior • Scapegoat- individual or group that is blamed for a complex problem

  8. Attribution Theory • People tend to explain others’ behavior based on their personality or the situation • Dispositional- personality • Situational- external FAE- overestimate the effect of dispositional factors (Fundamental Attribution Error) Think of another driving cutting you off- what do you think about this person?

  9. Attraction • Matching hypothesis • Reciprocity- equal exchange • Triangular model of love • Intimacy • Passion • commitment Intimacy Passion Commitment

  10. Serial Position Effect • Primacy Effect • Remember firsts • On a list, events • First impressions are lasting • Recency Effect • Remember last (most recent) • On lists, events • Things that just happened

  11. Terms- review (look up) • Serial position effect (primacy & recency) • Triangular model of love • Matching hypothesis • Reciprocity • F.A.E. • Prejudice • Discrimination • Scapegoating • Cognitive dissonance • Emotional appeal • Central route vs. peripheral route • Attitudes • Sales resistance • Cognitive anchors • Cognitive evaluation

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