CrossTour Fair “A Danubian Al-TOUR-native Dream” 26-30 January 2012

1. CrossTour Fair“A Danubian Al-TOUR-native Dream”26-30 January 2012 “Creation of a tourism product-steps and co-operations among guest houses, attractions” January, 29th 2012 Rousse, Bulgaria

2. How to begin? – Chain of Tourist Product development vs. Satisfaction To book, to get to and be back from the destination To obtain information The stay at the destination Animation on the spot Mediation and Transport Accommodation Attractions Information ADDITIONAL SERVICES

3. Tourist Economy The Tourist Product • Primary element of tourism • Composition of various elements • Organic and sellable • 80% of time composed by consumer itself

4. Base Factors The Tourist Product • Elements of spontaneous attractiveness • Natural • Cultural • Elements of derived attractiveness • Infrastructural • Organizational

5. Building up of Tourist Products FUNDAMENTAL ELEMENTS OF THE TOURIST PRODUCT

6. Fundamental elements of the Tourist Product • Elements of spontaneous attractiveness • Natural • Climatic • Landscape • Thermal resources • Health care resources • Cultural • Historical • Artistic • Folklore • Cultural events

7. SETTING ACTIVITY Tourism Product Development Tourism products are a combination oftwo components:

8. Built Environments • Natural Environments Tourism Product Development SETTINGS...

9. Tourism Product Development BUILT ENVIRONMENTS... • Theme parks • Resorts • Infrastructure

10. Tourism Product Development CARRYING CAPACITY • Built Environments • Natural Environments

11. Tourism Product Development NATURAL SETTING Many tourists are accepting of a small number of people around them, but generally travel to natural settingsto experiencesome degreeof solitudeand quiet.

12. Tourism Product Development

13. Fundamental elements of the Tourist Product • Elements of derived attractiveness • Accommodation structures and Catering • Communications, transportation systems and infrastructures

14. Fundamental elements of the Tourist Product Elements of derived attractiveness • Complementary facilities • Sport • Events • Entertainment • Permanent (recreational, sport and cultural facilities) • Occasional (entertainment, cultural and art events)

15. Base Qualification + Human Contact Fundamental elements of the Tourist Product • Human resources requirements • The civic and cultural education • The technical and professional preparation • The conscientiousness • The readiness to help and • The sense of Hospitality Tourism = Industry of Hospitality

16. Creation of Tourist Products CREATION AND BUILDING OF THE TOURIST PRODUCT

17. ‘TOURIST PACKAGE’ Creation and building of the Tourist Product • Tourist Product is a composed one! • It must be formulated, created and marketed as a

18. Creation and building of the Tourist Product • Combination and mixture of elements of spontaneous and derived attractiveness • Essential factors like • transportation • recreational facilities • complementary services • Executed by capable organizations TOUROPERATORS

19. SPONTANEOUS attractiveness DERIVED attractiveness Transportation Recreation facilities Complementary services Creation and building of the Tourist Product PACKAGE

20. Packages PACKAGES The best example of a Tourist Product BUILT by Tour Operator SOLD by Travel Agent

21. Packages • A package consists of: • series of integrated services (tourist and transportation) • bought, assorted and sold by Tour Operator • distributed by Travel Agents to Consumer • at fixed global price

22. ATTRACTIONS AND IMAGE FACILITIES - SERVICES EVENTS Packages - Holiday Travel Quality/Price Ratio

23. THE TOURISM PRODUCT INTEGRATION

24. TRANSFORMATION EFFORTS VS. OUTCOMES Q S P C T I M E Q – quality; S – strategy; P – professionalism; C - capacity

25. Integration process The concept of customer integration is defined as an engagement and moreover active interaction and participation of the customers in the process of tourist product provision: • At product level • At strategic level • At operational level

26. The partnership’s • creative and social framework • Institutions. Library, Music school, Community centre, Sports facilities, Museum • People. Artists, innovatorsand engaged. Symbol analysis's and experts. • The Social capital. Clubs and associations. Voluntary work. Networks • Businesses. Innovative & knowledge-intensive industries • + national www.kulkom.dk 2007

27. The Partnership’s Creative Framework • Necessary in order to drive innovation in the experience society • Necessary so that the region can reach its strategic goals • Settlement and population • Business development • Tourism www.kulkom.dk 2007

28. Challenge of the partnership within and outside the region (1) • To build upon its roots and renew its identity • To embrace globalisation, new cultures, values and opportunities • To seize its spot within the region(s) • To develop knowledge, arts, culture and Experience Economy www.kulkom.dk 2007

29. Challenge of the partnership within and outside the region (2) • To place its creative framework requirements in a growth perspective • To involve residents, businesses and grass root organisations Network city with a good narrative? A bridged municipality? www.kulkom.dk 2007

30. To keep eyes wide open… “Sometimes we stare so long at a door that is closing that we see too late the one that is open!” Alexander Graham Bell